Thrive PR & Communications has landed the product launch and experiential account for BYD following a competitive tender across Australia and New Zealand.
The win represents a milestone for the broader agency group, marking the third consecutive tender win under the unified Thrive holding umbrella. Thrive will partner closely with its human-centred corporate communications sister agency Acuity, which launched earlier this year with BYD as a foundational partner.
The agency group will handle a pipeline of car launches for BYD and DENZA over the next twelve months. That will include activations, media relations, corporate, community and government relations, creative content and fleet management.
“BYD’s trajectory continues to outpace the market, and our ambitions have always been about more than numbers. We want to build brands this region genuinely connects with. DENZA extends that mission into premium territory, and we embrace it. Two brand worlds, delivering meaningful cultural impact and real value for customers. Thrive is a partner that holds that standard with us, and we’re excited to continue this partnership together,” said BYD ANZ chief marketing officer Kate Hornstein.
“BYD has already proven it can disrupt the mass market; our focus now is on building deep cultural equity for both BYD and DENZA brands. We’re not just managing a standard PR pipeline, we are creating high-stakes, cultural experiences that let the product’s technology speak for itself. We have brought together a team of expert automotive, technology and premium brand specialists who know how to turn innovative technology into unforgettable brand experiences that drive the kind of Excess Earned Attention that genuinely moves the needle and delivers business impact,” said Thrive Australia managing director Snezna Kerekovic.
