Australian Pork Limited (APL) has appointed Enigma after a statutory review of its media partner, facilitated by Madclarity with a shortlist of agencies involved.
Enigma will take up the reins of the domestic fresh pork marketing from the new year, including the famous Get Some Pork On Your Fork campaign. It will bring an end to eight years’ partnership between Australian Pork and Slingshot.
“We extend our big thanks to Slingshot for everything the team has contributed to the Australian pork industry’s growth over the past eight years,” said Rob Farmer, CMO at Australian Pork. “And a warm welcome to Enigma and our new partnership.”
Justin Ladmore, chief media officer and partner at Enigma said, “We’re absolutely thrilled to be partnering with Australian Pork. It’s a bold, creative brand with a clear ambition to make pork famous in Australian kitchens and we can’t wait to get started. We’re grateful for the trust Rob and his team have placed in us and we would also like to thank them for inspiring the agency to level up our pork stir fry cooking skills.”
Dig has held the creative account for Australian Pork since 2023.
