B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Enero Group Appoints New CEO
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Enero Group Appoints New CEO
Media

Enero Group Appoints New CEO

Staff Writers
Published on: 20th May 2020 at 12:28 PM
Staff Writers
Share
3 Min Read
SHARE

Enero Group today announced the appointment of Brent Scrimshaw [feature image] as Chief Executive Officer effective 1 July 2020.

It follows the departure of former CEO Matthew Melhuish at the beginning of this year.

“It’s very exciting to lead Enero through its next strategic phase of growth,” Scrimshaw said.

“I have been following the Group for some time and I am confident it has the right mix of thought leadership and capability to win on a global scale. I look forward to meeting all of the teams once I commence and building on the collaborative spirit already entrenched in the Group.”

Scrimshaw is a creative and brand led business leader in media, publishing, technology, consumer, retail and sports. He spent eighteen years at Nike Inc. including three years as Vice President / Chief Executive Western Europe based in Amsterdam, Chief Marketing Officer for EMEA, along with other leadership roles in Europe, the USA and Australia in general management and marketing. Brent was also part of Nike’s global commercial operations team contributing to the development of the Nike business and brand strategy in its priority geographies worldwide.

More recently, Scrimshaw was the founder and CEO of Unscriptd, a technology led sports media company, which was one of the world’s first Athlete’s Media Companies. Unscriptd was acquired by New York based publisher The Players Tribune in 2018.

Scrimshaw currently serves as an Independent Non-Executive Director of ASX listed multi brand retail group Kathmandu Holdings Limited, ASX listed global sports technology and data business Catapult Sports Limited and ASX listed medical technology business Rhinomed Limited.

Enero chair Ann Sherry, said: “We are delighted to be able to announce the appointment of Brent as Chief Executive Officer effective the beginning of the FY2021 financial year. Brent has a wealth of leadership experience across marketing services on both agency and client side, has worked and lived in a number of our key geographic markets and brings a strong global perspective on building brands. His track record in innovation combined with his entrepreneurial spirit adds another layer of expertise to our Group’s growth ambitions. On behalf of the Board, we welcome Brent and look forward to working with him.”

Ann Sherry added: “For the remainder of this financial year, we continue our Group focus on deepening our strong client relationships during these unprecedented times and we remain confident that the Group’s balance sheet and diversification of clients and geographies will provide a great platform to grow.”

Brent will join the Board of Enero Group as an Executive Director.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: brent scrimshaw, Enero, Matthew Melhuish
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (16/06/2025): Food-Themed Superhero’s Take Top Spot In Entertainment Programs
17/06/2025
Kirsty Muddle & Chris Howatson Return To Lead 2025 IPA Business & Agency Leadership
17/06/2025
Second Born: Australia’s Emerging Creative Agency Arrives In Adelaide
17/06/2025
Twilio Report Finds AI Driving ROI For Australian Businesses, But Consumers Fatigued & Sceptical
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?