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B&T > Media > Emotive Teams Up With Tubular Labs
Media

Emotive Teams Up With Tubular Labs

Alison Mitchell 1
Published on: 6th May 2015 at 11:07 AM
Alison Mitchell 1
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New independent content marketing business Emotive, has announced a strategic partnership with video intelligence service, Tubular Labs.

The Emotive model mixes deep audience research and development with innovative content strategy. This partnership with Tubular Labs is an integral part of its success.

Tubular Labs provides actionable insights based on the behavior of over 200 million individual viewers and tracks video performance on more than 30 platforms, including YouTube, Facebook, Instagram, Vimeo, and Vine. Tubular Labs is the only online video marketing platform with real-time, essential industry intelligence.

Through the Tubular platform, Emotive can provide data analytics and insights for brands through influencer identification, social listening, audience analysis, fan engagement analysis and brand competitor analysis.

Emotive’s strategic partnerships and audience director, Jamie Crick said: “We are very excited to be partnering with Tubular. Robust, relevant and actionable data is key to the success of the Emotive model, fuelling both our content strategy and pinpoint amplification. This partnership with Tubular is indicative of Emotive’s commitment to putting real audience insights behind strategies that deliver content to people who we know will love it, find value in it and act on it.”

Tubular’s co-founder, Allison Stern said: “Tubular’s mission is to empower video teams with the intelligence to create and distribute videos people love. Emotive’s mission is to deliver brands the most effective and loved content – and so we couldn’t be happier with the perfect alignment of this partnership. We’re excited to work together to help brands connect with audiences in Australia and globally.”

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By Alison Mitchell 1
I am currently the Marketing & Activations Director for Emotive. Working in media for the past 12 years, my career commenced in sales at Fairfax Media working on Good Weekend Magazine, and later working across both Sydney and Melbourne Magazines. London called, where I gained invaluable international experience managing key accounts for The Sunday Times Travel Magazine. Upon returning to Australia, I joined MCM Media where I later became responsible for managing trade and consumer marketing across all brands and platforms in my role as Marketing Executive. My biggest achievement at MCM Media was the successful company rebrand from MCM Media to Authentic Entertainment in June 2014. Prior to joining Emotive, I developed and implemented a strategic Trade Marketing Plan for Brand New Media. I hold an undergraduate degree in Marketing from the University of Newcastle and a postgraduate in Media from the University of NSW. I am passionate about all things content marketing, audience, social media, brands, advertising, trade & consumer marketing, music, events and bringing brands and consumers closer together.

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