Eagle Eye has launched Personalised Promotions, an AI-powered solution that allows retailers to automatically create one-to-one offers to millions of shoppers in real time, moving personalisation from strategy into scalable execution.
Eagle Eye is an SaaS company that enables retail, travel, and hospitality brands to earn the loyalty of its end customers by powering their real-time, omnichannel, and personalised consumer marketing activities.
Advancing Retailers’ Personalisation Efforts
Achieving one-to-one personalisation has been a retail goal for decades. But even as the industry has made real progress towards recognising individual shoppers through loyalty and digital channels, truly customised promotions remain a challenge. Traditional retail promotions rely on either undifferentiated blanket discounts or “targeted” offers manually deployed to broad customer segments, limiting relevance and efficiency.
The Boston Consulting Group has estimated that enterprise retailers can generate over $100 million of topline impact from scaling the execution of personalised offers. Eagle Eye’s Personalised Promotions is designed to help retailers capture that value by replacing manual, segment-based approaches with automated, individual-level execution.
Scalable Customised Offers
With Personalised Promotions, retailers can deliver tailored offers to each customer as an individual, resulting in greater return per promotional dollar, reduced operational workload, and improved customer recruitment, reactivation, and long-term engagement. The solution uses AI and machine learning models powered by Google’s Vertex AI to create, personalise, allocate and execute targeted discount offers for each shopper, aligned to both customer preferences and retailer objectives and budgets.
“Retailers have long struggled to connect meaningful personalisation with real-time execution at scale,” said Cedric Chereau, vice president EMEA and managing director EAI at Eagle Eye. “With Personalized Promotions, we’re giving them the ability to deliver truly individual offers with the speed, control and budget discipline required for modern retail. It’s the next evolution of our AI Personalisation Science, and it unlocks enormous commercial and customer value.”
Creating Value for Supplier Brands
It has also strengthened retailer-supplier collaboration by giving CPG brands a proven, measurable way to influence customer behaviour. Brands gain access to clear audience, performance and incremental sales reporting. Unlike traditional promotional platforms that rely on predefined segments and limited “best-fit” pools, Personalised Promotions has provided attribution at the individual level, creating new opportunities for supplier funding while providing clearer measurement of promotional impact.
The Latest Solution in Eagle Eye’s AI Personalisation Science Suite
Personalised Promotions has enabled retailers to deploy new, omnichannel, AI-generated offers bound by customisable business objectives and guardrails, allowing them to retain centralised control over their promotional strategies while enjoying the scale and efficiency gains afforded by an AI-first personalisation engine.
Along with the Personalised Challenges, a personalised gamification capability that has generated 7:1 ROI for retail giants like Tesco, Morrisons and Carrefour; and Smart Rewards, a real-time loyalty, incentive and customer engagement solution; Personalised Promotions is part of Eagle Eye’s full suite of retail-sector focused loyalty and personalisation innovations designed for enterprise retailers and grocers, convenience store groups and CPG brands.
