Dove has partnered with Netflix show Bridgerton on a campaign, ‘Let Them Talk,’ brought to life via US-based indie creative agency Mythology NY.
The creative argues that real beauty and confidence come from the defiance of conventions and societal expectations.
‘Let Them Talk’ leads with a 45-second spot that sees five creators attend a Bridgerton-style party, strutting and posing while they ignore the whispers of anonymous partygoers around them.
Launching ahead of Bridgerton’s season four premiere, the campaign leverages a global network of influencers who bring the messaging to life in their own voices across cultures.
Bridgerton fans and creators were also spotlighted at the season four global premiere in Paris.
