Dora Nikols Announced As First Australian Judge For The Global Social Purpose Awards

Dora Nikols Announced As First Australian Judge For The Global Social Purpose Awards
SHARE
THIS



Dora Nikols, the founder of Social Mission, a PR & social purpose agency, has been announced as the first Australian judge for the global social purpose awards taking place in the UK. The handpicked judges are leading the social purpose movement by guiding brands to use their corporate and marketing power to stand out and stand for something.

“By having a social purpose and promoting it through their PR, marketing and social media, brands have the opportunity to create a meaningful connection with their audience and engage their hearts, minds and emotions in a meaningful way. I encourage all Australian brands who want a global platform to enter these awards to show the world how they are changing the world,” says Nikols

The Drum Social Purpose Awards recognise brands who are using socially responsible marketing to raise awareness and support for the causes they support and honestly believe in. The awards are for non-profits, social enterprises and values-driven companies who put their values at the heart of their company and the forefront of their marketing activities.

During these unprecedented times, consumers have changed they have had time to stop, reflect, think and seek more meaning in their lives. We have seen the growth of veganism as awareness for animal rights and the health benefits of plant-based food grows. This is because consumers are increasingly becoming conscious. Global research is telling us over 60% of consumers, prefer to purchase from brands that have a purpose and take a stand on social issues. Our marketing efforts need to reflect these changing consumer demands if they are to stay competitive.

“When brands partner with the right cause and use their marketing power to raise awareness for the social issues they believe in they have the power to change the world. They also create loyal customers who become passionate brand advocates, as we have seen by some of the leading social purpose leaders like Ben & Jerry’s, Lush Handmade Cosmetics, Patagonia and Chobani who passionately stand for something.”

“But to do it right brands need to infuse social purpose into the DNA of their corporate culture, its founder and CEO must believe in it and share it, so it explodes through every pore of their being if they want to stay competitive and be authentic. Some of my favourite Australian standouts in this space are The Good Beer Co, In trepid Travel, Who Gives a Crap and Etiko, who is one of our most Australian ethical clothing brands. I’d love to see them recognised globally,” adds Dora.

The Awards are supported by The Drum, one of the world’s largest marketing platforms – meaning that if you win, the world will know. Entries close Friday 28 August 2020 for more information go to https://www.socialpurposeawards.com/

Please login with linkedin to comment

Dora Nikols

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]