Dora Nikols, the founder of Social Mission, a PR & social purpose agency, has been announced as the first Australian judge for the global social purpose awards taking place in the UK. The handpicked judges are leading the social purpose movement by guiding brands to use their corporate and marketing power to stand out and stand for something.
“By having a social purpose and promoting it through their PR, marketing and social media, brands have the opportunity to create a meaningful connection with their audience and engage their hearts, minds and emotions in a meaningful way. I encourage all Australian brands who want a global platform to enter these awards to show the world how they are changing the world,” says Nikols
The Drum Social Purpose Awards recognise brands who are using socially responsible marketing to raise awareness and support for the causes they support and honestly believe in. The awards are for non-profits, social enterprises and values-driven companies who put their values at the heart of their company and the forefront of their marketing activities.
During these unprecedented times, consumers have changed they have had time to stop, reflect, think and seek more meaning in their lives. We have seen the growth of veganism as awareness for animal rights and the health benefits of plant-based food grows. This is because consumers are increasingly becoming conscious. Global research is telling us over 60% of consumers, prefer to purchase from brands that have a purpose and take a stand on social issues. Our marketing efforts need to reflect these changing consumer demands if they are to stay competitive.
“When brands partner with the right cause and use their marketing power to raise awareness for the social issues they believe in they have the power to change the world. They also create loyal customers who become passionate brand advocates, as we have seen by some of the leading social purpose leaders like Ben & Jerry’s, Lush Handmade Cosmetics, Patagonia and Chobani who passionately stand for something.”
“But to do it right brands need to infuse social purpose into the DNA of their corporate culture, its founder and CEO must believe in it and share it, so it explodes through every pore of their being if they want to stay competitive and be authentic. Some of my favourite Australian standouts in this space are The Good Beer Co, In trepid Travel, Who Gives a Crap and Etiko, who is one of our most Australian ethical clothing brands. I’d love to see them recognised globally,” adds Dora.
The Awards are supported by The Drum, one of the world’s largest marketing platforms – meaning that if you win, the world will know. Entries close Friday 28 August 2020 for more information go to https://www.socialpurposeawards.com/
