DoorDash and Live Nation Australia and New Zealand (ANZ) have revealed a three-year strategic partnership, naming DoorDash as an official Partner across Live Nation’s premier portfolio of concerts, festivals and venues.
The collaboration has marked the expansion of DoorDash’s cultural footprint, providing its members with exclusive access to the live music experiences.
Designed to engage music fans across the live event lifecycle, the partnership will introduce new music perks for DoorDash customers and debut the DoorDash Food Village at major festivals. It will include an immersive, on‑ground hospitality activation that will deliver visibility and direct interaction with fans.
The three-year program further extends into Live Nation’s venue network, where DoorDash will engage fans as they leave shows with exclusive offers and post-event promotions.
“Our customers have a real passion for live entertainment, and partnering with Live Nation gives us an exciting opportunity to show up for them beyond the everyday. From our presence at some of Australia and New Zealand’s biggest festivals to connecting with fans around the live event experience, we’re excited to bring DoorDash closer to the artists, events and cultural moments our customers love,” said DoorDash vice president APAC Simon Rossi.
“Live music creates unforgettable cultural moments, bringing people together through shared experiences and emotion. For brands, it’s a powerful opportunity to connect with fans in more meaningful ways, with recent data showing 91% of Australian live music fans would sign up for or switch loyalty programs to access live music perks alone,” said Live Nation ANZ senior vice president and head of media and sponsorship Kristy Rosser.
“We look forward to partnering with DoorDash to create authentic connections with diverse fan communities throughout the live music experience.”
