American beverage company, Celsius has partnered with the Nike After Dark Tour Sydney as its official energy drink partner for the first time.
The partnership will see more than 7,500 runners at the sold-out 21K event bring its LIVE FIT lifestyle to runners across the expo, course and finish village.
Now in its second year, Nike After Dark Tour Sydney builds on Nike’s history of supporting runners and is designed to celebrate and inspire women’s running culture.
The 2026 event will blend the joy of running with a night-time celebration of sport, culture and community, motivating a new generation of runners to push boundaries.
The partnership is part of Celsius’ broader mission to build relevance within Australia’s active lifestyle market, using high-profile sporting and fitness platforms to connect with consumers in the moments that matter to them.
“We love being part of moments that get people moving, and this is a pretty special one. Taking over the streets of Sydney after dark, surrounded by thousands of runners coming together to run, celebrate and soak up that incredible post-race energy, is exactly where we want to be. We can’t wait to get out there and experience it with everyone,” said Celsius head of marketing ANZ Andrew Brooks.
“We’re focused on building Celsius beyond the can and creating meaningful connections with the communities who live an active lifestyle. Partnerships like this allow us to show up where our consumers are already spending their time, while continuing to build awareness and consideration for Celsius in Australia.”
As part of the partnership, runners will be able to engage with Celsius across key moments of the event, including interactive expo experiences, the Celsius Motivation Station at Tramsheds and dedicated activation within the finish village at Tumbalong Park.
The Nike After Dark Tour Sydney will take place on Sunday 27 September 2026.
