Real estate platform Domain is set to bring its Matterport technology and immersive 3D tours to Nine’s The Block.
As Exclusive Property Partner of The Block, Domain will give viewers the opportunity to experience the homes beyond the television screen. Through immersive 3D room reveals in the Domain app, viewers can step inside each completed space as it is unveiled and follow the home’s progress throughout the season.
The integration builds on Domain’s long-standing partnership with Nine, which was further cemented earlier this year through an expanded strategic partnership focused on accelerating audience growth and commercial opportunities.
Expanded access to AFR audiences through sponsorship of the AFR Property Summit, alongside property listings and market insights integrated across The Sydney Morning Herald, The Age, and The Australian Financial Review, will further extend Domain’s reach across trusted news and business platforms.
Beyond this, Domain’s investment across Nine spans its flagship property publications, Domain Magazine and Domain Prestige, as well as sport, business, content and advertising across the NRL Finals Series, NRL Grand Final and Channel 9’s Open for Inspection.
“The Block provides a unique opportunity to combine Domain’s property expertise, insights and technology with one of Australia’s most recognised entertainment brands,” said Domain’s chief marketing and communications officer Aisling Finch.
“This season, viewers won’t just watch the homes take shape – they’ll be able to step inside them through Matterport’s immersive 3D technology, exploring every space as if they were there in person,”
“Property is a category that Domain and Nine have built highly engaged audiences around. Bringing together Nine’s storytelling with Domain’s property expertise allows us to create richer experiences for consumers while delivering greater value for our customers,” Finch added.
“Domain has long been a valued long-term partner of The Block, and we’re delighted to see this expanded relationship coming to life across Nine’s platforms,” said Nine’s chief sales officer Matt James.
“The Block remains one of Australia’s most loved property and renovation franchises. Combining Domain’s property expertise with Nine’s premium content, major events and audience scale creates more engaging experiences for viewers and valuable opportunities for advertisers, agents and the broader property industry.”
The Block premieres on Sunday 2 August on Channel 9 and 9Now. Domain will also feature as platinum partner of the AFR Property Summit on 7–8 September 2026.
