Dodo Australia has launched the next instalment of its ‘Dodo Next Door’ campaign via ATime&Place, bringing the beloved character closer to Australians as he helps them make sense of the nbn speed upgrade and switch to Dodo’s ‘No Regret Internet’.
The fully integrated campaign spans TV, online, outdoor, radio, PR, print, owned channels and affiliates. It is the latest piece of work for the ‘Dodo Next Door’ campaign developed by ATime&Place and launched in late 2024.
In the new hero TVC, Dodo steps into his neighbours’ home, braving the wrath of their dog Hercules to find out what their family is looking for when it comes to their nbn needs.
It comes as many Australians are bombarded with info around the nbn speed upgrade, which was rolled out from October, positioning the brand as the no nonsense alternative with reliable service, top speeds and customer support for a low price.
ATime&Place’s executive creative director Charles Baylis said: “We’re evolving Dodo’s world by dropping him into ours. As an everyday Aussie, he shows just how simple choosing the right internet can be: fast enough to game, easy on the wallet, and reliable enough that your excuse for going ‘camera-off’ on Teams meetings is officially gone… sorry about that last one”.
Dodo’s general manager consumer marketing Tony Timpanaro added: “With so much noise around fibre upgrades, speed changes, tech types and more – Australians are still ultimately seeking fast speeds, reliability and value from their internet. No Regret Internet is built around that idea, with the aim to help people understand what they need and give them confidence to switch. It is everything customers want and nothing they will regret. That’s the real deal”.
Credits:
Client: Dodo Australia
General Manager, Consumer Marketing: Tony Timpanaro
Head of Brand and Integrated Marketing: David Albon
Marketing Manager: Nicole Cann
Marketing Specialist: Cienna Anderson
Lead Designer: Ben Stafford
Graphic Designer: Thomas Ikraan
Agency: ATime&Place
Chief Creative Officer: Matt Lawson
Executive Creative Director: Charles Baylis
Creative: Andy Matthews
CEO: Adrian Mills
General Manager: Britt Rigoni
Account Manager: Evelyn Dalton
Head of Broadcast: Marlese Byfield
Senior Producer: Christina Dess
Production Company: Sedona Productions
Managing Director / Line Producer: Kim Wildenburg
Director: Ben Saunders & Will Horne
Stills Photographer: Tom Franks
DOP: Simon Walsh
Production Manager: Jess Junor
Postproduction: Sedona Productions
On-line editor: Andy Stalph
Post Producer: Clare Lehner
Off-line editor: Adrian Katz
Colourist: Martin Greer
3D Creative Director: Nick Lines
Sound Studio: Bang Bang Studios
Sound Engineer: Sam Hopgood
Sound Executive Producer: Polly McGregor
