Disney+ is set to introduce a new ad-supported subscription plan in Australia and New Zealand in the coming months, offering consumers more choice, flexibility and value when selecting a plan to suit their streaming needs.
This means that brands will be able to reach more viewers via Disney+’s new subscription plan.
The new “Standard with Ads” plan will be available at an attractive price point alongside the current Standard and Premium plans.
“We’re excited to soon be launching an ad-supported Disney+ offering in Australia and New Zealand. This new plan will provide more choice, flexibility and value to subscribers. Also, for the first time, advertisers and partners will have the opportunity to connect with our general entertainment audiences who choose ads as part of the world-class films and TV series they enjoy from us,” said Kylie Watson-Wheeler, The Walt Disney Company Australia and New Zealand senior vice president and managing director.
The new Standard with Ads offering will pair our most beloved stories, characters and brands with advanced proprietary advertising technology and audience-based capabilities. The combination delivers sophisticated, scalable advertising for both consumers and advertisers.
The local Disney Advertising team exclusively supports advertising sales with ad packages in Australia and New Zealand for Disney+ and ESPN.
Launch timing for Standard with Ads is yet to be announced.
