Digital Ad Veteran Jonathan Smith Lands Commercial Director Role At Signal

Digital Ad Veteran Jonathan Smith Lands Commercial Director Role At Signal

Enterprise-wide customer identity platform Signal has announced the appointment of digital advertising expert Jonathan Smith as its commercial director for Australia, New Zealand and Southeast Asia.

Based in Melbourne, Smith brings over 20 years’ experience in digital advertising to Signal, having held senior positions at a number of advertising and media companies, including Amobee, Yahoo!7 and Adconion Media Group.

In his new role, Smith will lead sales efforts for Signal and AmplifyIQ – the company’s exclusive audience solution – in Australia, NZ and Southeast Asia.

Warren Billington, Signal’s managing director for Australia, NZ and Southeast Asia, said: “Jonathan’s appointment is key as Signal continues to lead the customer identity revolution in the Asia-Pacific region.

“With deep experience in helping usher marketers through digital disruption, Jonathan will be a valuable leader as the company expands relationships with new and current clients.”

Commenting on his new role, Smith said: “Signal has an unmatched global vision and solution to help marketers build and leverage a strategic identity foundation.

“I’m thrilled to join the company to help Australian marketers improve customer experiences, increase ROI on marketing investments and foster loyalty for the long-term.”




Please login with linkedin to comment

einsights Jonathan Smith Telework

Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]