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Reading: Detmold Group Appoints Orchard As Digital Agency
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B&T > Advertising > Detmold Group Appoints Orchard As Digital Agency
Advertising

Detmold Group Appoints Orchard As Digital Agency

Staff Writers
Published on: 29th October 2024 at 10:06 AM
Edited by Staff Writers
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1 Min Read
Orchard CEO, Wai Kwok.
Orchard CEO, Wai Kwok.
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Sustainable paper and board packaging solutions Detmold Group has appointed Orchard as its digital agency following a competitive pitch. This will see the agency work across businesses including Detpak and Paperpak.

The Detmold Group operates globally and works with brands such as Woolworths, McDonald’s, Uber Eats and Dusk. The collaboration between the Detmold Groups and Uber Eats includes the development of a portal that provides merchants with sustainable packaging, aligning with Uber Eats’ global objective of 80 per cent sustainable packaging usage.

“Orchard has strong technical and eCommerce expertise, deep knowledge of the Optimizely platform, and alignment in cultural values, making this partnership a natural fit,” said Detmold Group digital marketing manager Kate Heylen.

“We are excited to collaborate closely with the Orchard team to continue to deliver cutting-edge digital strategies that will drive continued growth,” added Heylen.

“We’re honoured to partner with a company of Detmold Group’s calibre, one that has demonstrated impressive growth over many decades. With our deep expertise and experience, Orchard is well-positioned to deliver connected experiences that will support and enhance Detmold Group’s ongoing success,” said Orchard CEO, Wai Kwok.

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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is the Editorial Assistant at B&T with a focus on all things culture. Fredrika is also completing a Master of Archaeology, focusing on Indigenous rock art and historical artefacts in Kakadu National Park. Previously, she worked at a heritage company helping to organise storage collections for Sydney-based historical artefacts. Fredrika majored in English during her Bachelor's and is an avid reader with a particular interest in classics and literary fiction.

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