Designworks, part of STW, has further strengthened its interactive design and digital marketing offering with the acquisition of Auckland based agency Union Digital.
The deal sees Designworks take a majority stake in the 20+ strong agency, which will remain operating as a stand-alone branded agency within the Designworks Group.
Designworks Chairman Sven Baker said acquisition forms an important part of Designworks’ regional growth strategy. “This is about Designworks remaining focused on satisfying clients’ increasing demand for next generation insight led digital experience design and data driven automated marketing,” he explained.
“We know our clients are searching for more authentic, relevant and personalised engagement with customers, supported by practical, real-time measurability that will enable them to be far more proactive and adaptive in their brand experience and marketing activities. Union will be central to fulfilling the digital dimension of this market opportunity for us.
“Our continued focus on customer experience design has seen us invest significantly in a range or new and adjacent offerings over the recent years; spatial, content generation, product and service innovation and interactive experience design are all now key facets of Designworks future. The Union acquisition will enable us to fast track our digitally centric CX, mobile and digital engagement offering across the Asia Pacific region.”
The deal will see Matt Townsend – current union strategy director – take up the role of Designworks Group head of interactive. In the role Townsend will continue to oversee the growth of Union while leading the strategic development of Designworks’ interactive offering across its six offices in New Zealand, Australia and Singapore.
“Matt and his senior team including Richard Wright and Todd Wackow have built a fantastic business, with tremendous client relationships, great work and a highly skilled team that really complements the Designworks culture and offering,” Baker continued.
Townsend said on joining the Designworks group: “From the very first meetings with Sven and his team, it wasclear we had alignment in our values and in the belief in the power of design to transform customer experience and business performance.
“A number of our key clients are also clients of Designworks so the synergies for collaboration and end to end design thinking and execution were obvious. We collaborated successfully with Designworks on a number of joint projects including the launch of the new NZME brand late last year and a number of new business pitches. The capability fit has been great,” he continued.
Image L-R: Richard Wright, Todd Wackrow, Matt Townsend, Sven Baker
Following a competitive pitch process with representation from major agency groups, BMW Group Australia has appointed Atomic 212° as the lead agency to manage their media planning and buying. The appointment is effective from January 1st 2021 and is a testament to Atomic 212°’s data-led smarter, faster and accountable media model. The account will sit […]
With temperatures up to 40 degrees across Australia last week, it’s safe to say it’s officially Summer weather. Enter beach delivery by Deliveroo to guarantee a sand-free sandwich or burger whilst you enjoy the rays and waves. From 2 December, Australians nationwide will be able to set many of the country’s 10,000 beaches as their […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]
VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]