Dentsu Aegis Network Merges WiTH Collective And Isobar

Dentsu Aegis Network Merges WiTH Collective And Isobar
SHARE
THIS



Dentsu Aegis Network (DAN) has merged WiTH Collective with Isobar to form Isobar Australia.

As part of this process, WiTH Collective co-founders CEO Justin Hind and chief operating officer Dominique Hind will step back from the day-to-day operation of the business.

Erik Hallander, CEO of Isobar ANZ will expand his role to include WiTH Collective and lead the integration of the two brands. Thomas Tearle, GM of Isobar Sydney and Canberra, will take on local management of the newly-extended team.

There are no proposed changes to the WiTH Collective operation in New Zealand that will continue to be led by GM John Marshall.

Together, the leadership team will optimise the businesses’ complementary, market-leading capabilities to offer clients greater access to high-end digital experience, ecosystem design and creativity.

Isobar ANZ CEO Erik Hallander said: “Justin and Dom have built an amazing business – one we have long collaborated with, and admired the creative people and work that has led to its reputation in market. Bringing our businesses together continues to add scale and breadth to our offering. It will unite and optimise our complementary capabilities, and untap even greater opportunity for our clients and partners.”

 WiTH Collective, Linked by Isobar co-found Justin Hind added: “This is a logical next step for the business. Taking the Isobar name has always been part of our plan and untaps even greater opportunity for our clients and partners.

 “Dominique and I started the business over nine years ago. We’re proud of what we’ve achieved; we’ve worked with wonderful clients, on some amazing brands and we’ve helped start, foster and develop some great people’s careers. Our personal chapter with the business now closes and a new exciting one opens for the combined business.

“We have absolute faith in Erik to lead the business onwards and upwards with ambition and integrity, and I’d like to thank the WiTH Collective team past and present for getting us to such a pivotal point so far.”

DAN ANZ CEO Henry Tajer said: “We are very excited about these two fantastic companies becoming one and see great benefits to our clients as a result of this change. The combined capabilities will enable clients to fully leverage the power of creativity, digital transformation and a business growth mindset that sits at the core of the Isobar business and team.”

Founded in 2010, WiTH Collective was acquired by DAN in September 2016. It was formally linked to Isobar in 2017, to form part of the Isobar ANZ Group – comprising Isobar, Accordant, Davanti, SMG and WiTH Collective.

Please login with linkedin to comment

dan Dentsu Isobar

Latest News

Activist Grace Tame Becomes First Non-Celebrity To Feature On marie claire Cover
  • Media

Activist Grace Tame Becomes First Non-Celebrity To Feature On marie claire Cover

For the first time in its 25-year history, marie claire has put a non-celebrity on its cover with child sexual abuse survivor and activist Grace Tame helming the magazine’s May issue. Named 2021 Australian of the Year in January, Tame’s impassioned message and advocacy for the eradication of child sex abuse and national reform around consent […]

Asian woman using smart phone for voting with emoticon hologram effect. Isolated on background.
  • Partner Content

Back To The Future: Why Contextual Advertising Is Back In Vogue

The advertising industry is busily preparing for a (not-so-distant) privacy-led future. Google’s decision to deprecate third-party cookies coupled with Apple’s move away from the IDFA means that the idea of ‘tracking’ a user as they navigate the web will no longer work as the market exists today. These changes aim to promote privacy online and […]

Partner Content

by B&T Magazine

B&T Magazine
Nick Durrant Appointed MD Of Mediabrands’ MAGNA
  • Media

Nick Durrant Appointed MD Of Mediabrands’ MAGNA

IPG Mediabrands Australia CEO Mark Coad has announced the appointment of Nick Durrant as managing director of MAGNA, the group’s media intelligence and investment division. Durrant has been general manager of investment at MAGNA since February last year and takes the managing director role after leading many primary decisions in clients’ media investments in a […]

Mannheim, Baden Württemberg / Germany 07 12 2019 Apple iPhone XS Display with
  • Marketing
  • Technology

Should We End The Quest To Replace The Cookie?

Looking at the latest identity solutions being explored by the digital advertising industry, and whether seeking a single alternative to third-party cookies is actually a lost cause.

by B&T Magazine

B&T Magazine
Asia MarTech Society Appoints Ken Ip As Chairman
  • Marketing

Asia MarTech Society Appoints Ken Ip As Chairman

The Asia MarTech Society (AMS) has appointed Ken Ip as chairman of its 2021–22 board of directors for a two year term. An award-winning marketing and brand communications strategist, Ip has previously held several senior roles, from corporate consulting to public affairs advisory, for leading multinationals and conglomerates. He is currently the group head of […]

Australian Consumer Sentiment At 11-Year High
  • Uncategorised

Australian Consumer Sentiment At 11-Year High

Apparently you haven't had things so good since 2010! Unless you're on the dole or work in the travel industry, that is.

by B&T Magazine

B&T Magazine
Initiative Studio Launches ‘Taste Life On The Flip Side’ For Pernod Ricard Winemakers’ Brancott Estate
  • Campaigns

Initiative Studio Launches ‘Taste Life On The Flip Side’ For Pernod Ricard Winemakers’ Brancott Estate

Pernod Ricard and Initiative Studio have launched “Taste Life on the Flipside” for Brancott Estate’s Winemakers’ newest wine varieties. The campaign idea had its genesis in 1975 when Brancott Estate planted the first sauvignon blanc vines in Marlborough, New Zealand. This was an iconic moment as it flipped a convention that said Marlborough was only […]

Mardi Gras Partnerships Have Raised Nearly $250,000 For The LGBTQI+ Community In 2021
  • Marketing

Mardi Gras Partnerships Have Raised Nearly $250,000 For The LGBTQI+ Community In 2021

Sydney Gay and Lesbian Mardi Gras has continued its programme of community grants and support funded by valued partnerships with ANZ, Google and Facebook Australia, and from the organisations own surplus, delivering a total of $248,000 to LGBTQI+ community groups for this year’s festival season. Three grants funds, the ANZ Community Grants, Google Parade Grants […]

Selena Gomez Will Host Global Citizen’s ‘Vax Live: The Concert To Reunite The World’
  • Uncategorised

Selena Gomez Will Host Global Citizen’s ‘Vax Live: The Concert To Reunite The World’

International advocacy organisation Global Citizen will host VAX LIVE: The Concert to Reunite the World, a global special that aims to inspire vaccine confidence worldwide and help get the COVID-19 vaccines to everyone, everywhere. During the special, Global Citizen, will call on philanthropists and corporations to donate enough “dollars-for-doses” to vaccinate more than 27 million […]