McCann Melbourne’s Charles Baylis has joined Deloitte Digital as creative director of the company’s new Creative, Brand & Media offering.
Prior to working at McCann Melbourne, Baylis (pictured above, left) held roles at George Patterson Y&R, Shock Entertainment, and BBC Worldwide.
He will report Deloitte Digital’s chief creative officer, Matt Lawson (pictured above, right), who was also poached by Deloitte from McCann (along with Adrian Mills and David Phillips) in September last year.
Mills, who is Deloitte’s Creative, Brand & Media lead partner, said Baylis’ appointment comes on the back of ongoing growth for the practice.
“It’s great to be working with Chuck again. He’s an abnormally talented writer, strategic thinker and all round commercial creative,” Mills said.
“Our clients have an increasing thirst for creativity across their physical and digital experience. It’s exciting to collide the world’s best creative talent with the discipline of the world’s biggest professional services firm.”
Lawson added: “Charles is a brilliant and inventive strategic thinker. He’s exactly the sort of creative that thrives in a place like this – solving real business, societal, and environmental problems with the world’s best tech and business minds at his disposal, whilst also making funny ads.
Commenting on his appointment, Baylis said: “The work that Deloitte do is world-changing. With so many incredible clients, the opportunity to deliver creative that can have impact on a truly global scale is unbelievably exciting.”
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