After almost two years breathing in bushfire smoke and hazardous pulmonary pathogens, it’s no surprise Aussies are demanding perfect indoor air quality.
Air conditioner manufacturer, Daikin, has teamed with BWM Isobar for their new ‘Perfecting the Air’ integrated campaign, showcasing the benefits of Daikin products providing clean air flow through Aussie homes.
One of the 30-second ads is a calming and soothing juxtaposition to the usual frenzied, shouting adbreaks. It depicts a bubble of natural air from Australia’s pristine wilderness delicately travelling to a family’s suburban home and enveloping them with clean air for their comfort and enjoyment.
https://www.youtube.com/watch?v=D1mUn6qvZqk
“COVID-19 times and the worst bushfire crisis in our history are still firmly in the minds of all Australians, so protecting your family home with perfect indoor air quality has become more important than ever,” said BWM Isobar ECD, Marcus Tesoriero.
“We’re pumped with the quality of this TV spot and campaign. Justin McMillan at Clockwork, along with the team at ALT, did an amazing job for us. Owning these beautiful air pockets as our metaphor for perfecting the air is an asset we hope to carry on for years.”
The ads are supported by OOH placements and social media posts reminding users of the importance of fresh, clean air in reducing stress, anxiety, as well as promoting concentration and better sleep.
Weather-triggered billboards – which use integrated meteorology media data – will also support the campaign by measuring and displaying the outside summer temperature, while reminding pedestrians of the indoor air quality comforts Daikin provides.
“This campaign gives visibility to the invisible issue of indoor air quality and the impacts on health and wellbeing,” said Daikin national marketing director, Dan Tosh.
“It also marks Daikin’s evolution as being more than an air conditioning specialist, but an ‘air specialist’ with a focus on air purification technology.”
Credits
Client: Daikin
National Marketing Manager: Dan Tosh
Marketing Communications Manager: Cathy Taylor
Agency: BWM Isobar
Executive Creative Director: Marcus Tesoriero
Creative Director/s: Jack Delmonte & Iggy Rodriguez
Executive Strategy Director: Aaron Martin
Senior Strategist: Phil Johnson
Art Director/s: Scott Sparks & Daniel Davison
Copywriter/s: Ben Pearce & Ashley Wilding
Senior Producer: Tom Pearce
Client Services Director: Sophie Lander
Account Director: Annie Millar
Account Manager: Rosie Dingle
Production company: Clockwork Films
Director: Justin McMillan
Executive Producer: Heath George
DOP: Tim Tregoning
Producer: Alan Robinson
Casting: i4
Post-production: Alt VFX
Audio-post production: Song Zu
Photography: Steve Greenaway
