Daikin Teams With BWM Isobar For New ‘Perfecting The Air’ Campaign

Daikin Teams With BWM Isobar For New ‘Perfecting The Air’ Campaign
B&T Magazine
Edited by B&T Magazine

After almost two years breathing in bushfire smoke and hazardous pulmonary pathogens, it’s no surprise Aussies are demanding perfect indoor air quality.

Air conditioner manufacturer, Daikin, has teamed with BWM Isobar for their new ‘Perfecting the Air’ integrated campaign, showcasing the benefits of Daikin products providing clean air flow through Aussie homes.

One of the 30-second ads is a calming and soothing juxtaposition to the usual frenzied, shouting adbreaks. It depicts a bubble of natural air from Australia’s pristine wilderness delicately travelling to a family’s suburban home and enveloping them with clean air for their comfort and enjoyment.

“COVID-19 times and the worst bushfire crisis in our history are still firmly in the minds of all Australians, so protecting your family home with perfect indoor air quality has become more important than ever,” said BWM Isobar ECD, Marcus Tesoriero.

“We’re pumped with the quality of this TV spot and campaign. Justin McMillan at Clockwork, along with the team at ALT, did an amazing job for us. Owning these beautiful air pockets as our metaphor for perfecting the air is an asset we hope to carry on for years.”

The ads are supported by OOH placements and social media posts reminding users of the importance of fresh, clean air in reducing stress, anxiety, as well as promoting concentration and better sleep.

Weather-triggered billboards – which use integrated meteorology media data – will also support the campaign by measuring and displaying the outside summer temperature, while reminding pedestrians of the indoor air quality comforts Daikin provides.

“This campaign gives visibility to the invisible issue of indoor air quality and the impacts on health and wellbeing,” said Daikin national marketing director, Dan Tosh.

“It also marks Daikin’s evolution as being more than an air conditioning specialist, but an ‘air specialist’ with a focus on air purification technology.”


Client: Daikin

National Marketing Manager: Dan Tosh

Marketing Communications Manager: Cathy Taylor

Agency: BWM Isobar

Executive Creative Director: Marcus Tesoriero

Creative Director/s: Jack Delmonte & Iggy Rodriguez

Executive Strategy Director: Aaron Martin

Senior Strategist: Phil Johnson

Art Director/s: Scott Sparks & Daniel Davison

Copywriter/s: Ben Pearce & Ashley Wilding

Senior Producer: Tom Pearce

Client Services Director: Sophie Lander

Account Director: Annie Millar

Account Manager: Rosie Dingle

Production company: Clockwork Films

Director: Justin McMillan
Executive Producer: Heath George
DOP: Tim Tregoning

Producer: Alan Robinson

Casting: i4

Post-production: Alt VFX

Audio-post production: Song Zu

Photography: Steve Greenaway

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