Curtin University Urges West Aussies To Prioritise Mental Health Via 303 Mullenlowe Perth

Curtin University Urges West Aussies To Prioritise Mental Health Via 303 Mullenlowe Perth
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Curtin University’s Mentally Healthy WA has launched a new health campaign, by 303 Mullenlowe Perth, intended to inspire and motivate all West Australian’s to prioritise their mental health.

Representing an “exciting new evolution” of Curtin’s ‘Act Belong Commit’ health campaign, this new phase evolves the campaign’s brand identity to support Mentally Health WA with a more contemporary positioning in the West Australian market.

Richard Berney, 303 Mullenlowe’s executive creative director, said: “Why is it that when you hear the term ‘PHYSICAL HEALTH’ you think of positive bodies, but the term ‘MENTAL HEALTH’ triggers negative associations?

“Act Belong Commit takes a preventative approach to improving all of our mental health. After all, prevention is better than cure.

“With this campaign we took the brief one step further – we shifted the promise from ‘prevent mental health issues’ to a more gratifying promise of ‘self-fulfilment’.”

Meg Clarey, Act Belong Commit’s campaign manager, said: “The refreshed … campaign work presents being mentally healthy, in an aspirational and desirable way.

“It heroes the message Act Belong Commit and draws attention to the simple, instruction that guides good mental health.

“303 MullenLowe helped us convey this renewed sense of positivity right through their strategic insight, creative idea and production execution. It’s been a great partnership.”

Credits for the campaign are as follows:

Client: Act Belong Commit (Curtin University – Mentally Healthy WA)

Campaign manager: Meg Clarey

Marketing officer: Emily Montini

Agency: 303 MullenLowe Perth

Head of planning: John Linton

Executive creative director: Richard Berney

Head of design: Alby Furfaro

Business lead: René Migliore

Business manager: Mike Naylor

Producer: Jonathan Julius

Production company: Sandbox

Director: Dominic Pearce

Producer: Jasmine Leivers

Music: Ian Berney

Sound: Mike Fragomeni (Cue Sound)

 

Please login with linkedin to comment

303 MullenLowe Perth Act Belong Commit Curtin University Mentally Healthy WA

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]