EverWonder Studio and BZ Entertainment have announced that Crypto.com has secured the title sponsorship of the highly anticipated upcoming Crypto.com Showdown, where Rory McIlroy and Scottie Scheffler of the PGA Tour will face Bryson DeChambeau and Brooks Koepka of LIV Golf in Las Vegas on December 17, 2024.
This will be the first-ever major golf tournament with a multimillion-dollar purse to be paid in CRO cryptocurrency.
“Crypto.com’s mission is to accelerate the world’s transition to cryptocurrency and today’s announcement is our latest effort by introducing the world’s first major golf tournament with a purse in CRO cryptocurrency,” said Kris Marzalek, CEO Crypto.com. “This is testament to our confidence in the future of the U.S. crypto market and the power of sports to bring fans to the most licensed crypto platform in the world – Crypto.com.”
The Crypto.com Showdown was created by BZ Entertainment, led by acclaimed producer Bryan Zuriff, and EverWonder Studio, the independent content studio led by Ian Orefice and backed by Jeff Zucker’s RedBird IMI.
“The spirit of the Showdown has always been to unify and innovate the game by bringing together the best to deliver true stakes for the players and excitement for fans around the world. With Crypto.com as our title sponsor and a multimillion dollar prize purse in CRO cryptocurrency, this is a transformative moment for the game of golf and a potential blueprint for the future of professional sports,” said Zuriff and Orefice.
“We are thrilled to partner with Crypto.com and make history together with the Crypto.com Showdown.”
“At Crypto.com, we look for ‘firsts,’” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “The first crypto company to put our name on an iconic arena, The
Crypto.comArena. The first to be a global sponsor for Formula 1, UFC, and the FIFA World Cup. Now, we will be the first to host a major golf tournament with the world’s top ranked players from LIV and the PGA Tour teeing off for a world’s first purse in CRO cryptocurrency.”
“The Showdown has been about innovation from the beginning and our commitment to delivering the best entertainment possible for the fans by uniting our sport,” said Bryson DeChambeau. “It is beyond exciting to have Crypto.com now on board to provide a true first with a crypto currency based prize purse.”
This marks the latest signature partnership for Crypto.com within the sports and entertainment space. Crypto.com has become one of the most recognized global brands with more than 100 million users by partnering with iconic people, places and events, including the iconic Crypto.com Arena in Los Angeles, Formula 1, UFC, the UEFA Champions League, and more.
This announcement also follows the unveiling of Crypto.com’s Roadmap, which lays out the Company’s ongoing transformation as it continues to roll out its most significant product updates and launches.
