Retail media platform Criteo will become the first advertising technology partner to integrate with OpenAI‘s advertising pilot in ChatGPT Free and Go versions in the United States.
This combination enables Criteo to support commerce-focused advertising across a range of categories, including emerging discovery surfaces like conversational AI.
Michael Komasinski chief executive officer of Criteo said: “This integration with OpenAI represents an exciting step forward in advancing advertising in an emerging AI experience,”
“Through this pilot, we are helping shape how advertising can support discovery and consideration within Large Language Model (LLM) platforms, grounded in experiences that are additive, relevant, and built on user trust.”
The integration will begin rolling out in the coming weeks as part of the ongoing advertising pilot in ChatGPT.
Aggregated insights observed across Criteo’s US clients show that users referred from LLM platforms like ChatGPT convert at approximately one and half times the rate of other referral channels.
As conversational discovery grows, this pilot represents an opportunity to evaluate how brands can participate in advertising within ChatGPT while also driving demand back to brand destinations.
Criteo activates more than $4 billion in annual media spend and works with 17,000 advertisers globally, connecting brands, retailers, and publishers through commerce intelligence and AI-driven decisioning technology to drive cross-channel outcomes.
