Strategic marketing communications consultancy Sefiani, and its parent company Clarity Global, have launched a new AI visibility monitoring tool that helps brands track, benchmark and improve how they appear across AI search platforms
Surfacd is Sefiani and Clarity Global’s first proprietary AI visibility product, reflecting a broader investment in owned technology to support clients navigating AI-first discovery.
It’s mission is to surface the real-world signals that shape AI responses and brand visibility. The tool aims to bring a new level of “rigour and measurability to AI search”, aligning it with the standards brands already expect from traditional SEO, PR and digital analytics.
“2026 is an inflection point,” Rachel Gilley, chief executive officer at Clarity Global, said.
“AI is now fully embedded in how buyers research and shortlist vendors. As a result, leadership teams are grappling to see how their brand appears across platforms. Surfacd has been built to give marketers – particularly B2B marketers – visibility into AI search and to deliver insights that can be measured consistently within a measurement framework that is already applied across SEO, PR and digital analytics.”
Using category‑specific prompts, the platform analyses:
- Brand visibility and consistency across AI-generated responses on priority topics
- Comparative performance and visibility against key competitors within AI search
- The underlying sources, signals and narratives shaping how AI platforms interpret and recommend brands
- Taking the guesswork out of AI visibility
Surfacd is aimed at:
- Enterprise brands and market leaders that want to protect hard-won brand positions and reputation, and ensure they are consistently included when AI tools discuss their category
- Growth stage challengers that see AI as an opportunity to level the playing field against incumbents with an SEO advantage
- Senior Marketing and Communications leaders, and the teams supporting them, who need clear, defensible visibility of AI search performance to inform strategy, prioritisation and investment across channels
Using Surfacd, Marketing and Communications teams can identify the publications, analysts and commentators that actively shape AI responses in their category and concentrate efforts where they will generate the greatest momentum and visibility. SEO and digital teams can also pinpoint which content assets have the most impact on AI visibility and focus optimisation on those areas.
Surfacd provides the data and intelligence that underpins Clarity’s Generative Engine Optimisation (GEO) service, launching in Australia at the end of March 2026, enabling the delivery of large-scale, enterprise-level projects designed to shape how brands are represented and recommended across AI-driven discovery at category level.
“Surfacd unlocks the black box of AI search, providing visibility across everything our clients already do in digital and communications activities,” said Will Julian-Vicary, chief technology officer at Clarity Global, who spearheaded and built Surfacd.
“By monitoring the same interfaces users rely on, we show brands how they compare to competitors and which websites are influencing the AI systems when answering questions in their category. That clarity moves marketing and communications teams from educated guesswork to insight-led planning, so they can make more impactful decisions and clearly prove results.”
Why does this matter in the Australian market?
According to PayPal Australia, nearly half of Australians (48 per cent) are using AI for online product search – this rises to 66 per cent for those under 45.
When looking at B2B buyers, recent insight from a survey Clarity Global conducted with a UK sample found that 80 per cent of B2B buyers spend at least an hour a week with AI for decision-making, and 65 per cent rely on AI answers to create their vendor shortlists. Yet many B2B brands remain largely invisible in AI answers, despite significant investment in SEO, PR and content.
“This tool couldn’t be more timely for Australian businesses. We are a highly connected, regulated market and can see buyers moving to AI-generated overviews for decision making which is compressing the buying cycle. When stakeholders are building their understanding of your brand credentials, product compliance and reputation from AI overviews , brands can’t afford to be misrepresented, or worse still, not appear,” said Mandy Galmes, managing partner of the Australian office at Sefiani.
“As generative search becomes the default starting point, the winners in 2026 will be the brands that can prove credibility at every touchpoint,” she said.
“This tool helps marketers and communicators understand how to build reputations in an integrated way – aligning earned, owned, paid and social messaging so the story is consistent everywhere a brand appears. That consistency lifts visibility, strengthens trust, and helps the brand be discovered by the right buyers, with the right information, at the right time.”
