Coopers Brewery has launched the next chapter of its brand platform, ‘Forever Original’, with a film featuring a Coopers enthusiastic dancing to his own beat.
The integrated campaign is rolling out nationally across broadcast, cinema, OOH, digital and social from 1 February 2026.
As a beer invented by a bootmaker, turned stonemason, turned dairyman, turned brewer, Coopers’s ethos of ‘Forever Original’ runs deep.
“For some, there’s no better canvas for originality than the pool table at their local. Flair reigns, physics bends and the rules melt away. In these moments, there’s no better beer to raise than a Coopers because originals drink original,” Special’s ECD Ryan Fitzgerald said.
Directed by EXIT’s Conor Mercury, an Adelaide local, the spot is set in a classic Australian pub where we see a character playing pool like no one’s watching.
“With this iteration of ‘Forever Original’, we’re excited to include the punters that drink us, while celebrating the confidence that comes from being independent and truly yourself,” Coopers’ brand manager Jessica Douglas said.
The film builds upon last year’s ‘1 of 1’ campaign with hundreds of original ads.
Credits:
Client: Coopers
National Marketing Manager: Kate Dowd
Brand Manager: Jess Douglas
Campaign Manager: Lucy Noblet
Social and Digital Manager: Aaron Child
Agency: Special
CEO/Partner: Lindsey Evans
CCO/Partners: Tom Martin & Julian Schreiber
CSO/Partner: Rebecca Stambanis
ECD: Ryan Fitzgerald
Creatives: Bella Plush, Anthony Eid
Copywriter: Sophia Cussell
Managing Director: Sasha Firth
Team Lead: Ollie May
Senior Business Director: Marnie Dunn
Head of Film + Content: Sophie Simmons
Senior Producer: Katherine Muir
Film Prod Co: EXIT
Managing Partner: Wilf Sweetland
Managing Partner: Declan Cahill
Executive Producer: Leah Churchill-Brown
Head of Production: Jacquie Riley
Director: Conor Mercury
Producer: Luke Kneller
D.o.P: Germain McMicking
Editor: James Ashbolt
Grade: Edel Rafferty
Online: Jamie Scott
Music: Level 2
Sound: Rumble Studios
Sound Engineer: Sean Wilkinson
Stills: Charlie Hawks, Hart&Co
Media Agency: Atomic 212
General Manager: Natalie Morley
Media Director: Maddy Papilion
Strategy Director: Sam Bessell
Senior Digital Media Manager: Ray Liew
Media Manager: Kate Moroney
