Coopers Brewery has turned to the big screen as part of a national campaign to promote its iconic beer Coopers Sparkling Ale.
A new ad produced by Adelaide firm KWP! and featuring Billy Joel’s hit song “Just The Way You Are” will be shown in cinemas around Australia over the next nine weeks.
The campaign will also cover digital, print and outdoor formats across the country.
Coopers’ sales and marketing director, Cam Pearce, said the campaign was designed to underline the history, quality and consistency of Coopers Sparkling Ale, which was one of the first beers brewed by founding father Thomas Cooper in 1862.
“Our commitment to quality and consistency hasn’t changed for over 150 years,” Pearce said.
“We’ve never compromised on quality, and never could, and we wouldn’t change a thing.
“The new campaign is a reflection of this, with the title ‘Hasn’t, Couldn’t, Wouldn’t’ further reinforcing Coopers Sparkling Ale’s position as the true original craft beer.”
Coopers Sparkling Ale is the brand’s second largest selling beer, behind Coopers Original Pale Ale.
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]