Coopers Brewery has turned to the big screen as part of a national campaign to promote its iconic beer Coopers Sparkling Ale.
A new ad produced by Adelaide firm KWP! and featuring Billy Joel’s hit song “Just The Way You Are” will be shown in cinemas around Australia over the next nine weeks.
The campaign will also cover digital, print and outdoor formats across the country.
Coopers’ sales and marketing director, Cam Pearce, said the campaign was designed to underline the history, quality and consistency of Coopers Sparkling Ale, which was one of the first beers brewed by founding father Thomas Cooper in 1862.
“Our commitment to quality and consistency hasn’t changed for over 150 years,” Pearce said.
“We’ve never compromised on quality, and never could, and we wouldn’t change a thing.
“The new campaign is a reflection of this, with the title ‘Hasn’t, Couldn’t, Wouldn’t’ further reinforcing Coopers Sparkling Ale’s position as the true original craft beer.”
Coopers Sparkling Ale is the brand’s second largest selling beer, behind Coopers Original Pale Ale.