The 2018 Commonwealth Games to be held on the Gold Coast has its official Aussie mascot, and it’s a blue koala.
Borobi the blue koala takes his name from an indigenous word for koala, and loves hanging ten in the surf and chasing adrenalin-pumping adventures.
Borobi arrived on the Gold Coast on Monday by helicopter where Aussie surf champ Mark Occhilupo greeted him on Burleigh Heads beach.
The koala has the lucrative job of selling millions of dollars in merchandise for Australia, with Borobi expected to appear on everything from flags and hats to stubby holders and t-shirts. He even has his own Twitter account and video on YouTube.
— Borobi (@borobi2018) April 3, 2016
Borobi was inspired by a drawing from Brisbane school teacher Merrilyn Krohn who won the mascot design competition, with his bright blue colouring meant to portray the colour of the ocean.
“An idea came to mind as soon as I heard about the competition,” Krohn told AAP. “I add drawings into my teaching. It’s part of connecting with the children and having a laugh with them.”
Borobi joins the hall of fame alongside two other memorable Aussie mascots from previous hosting duties, including Matilda at the Brisbane 1982 Commonwealth Games and Karak, a south-eastern Red-tailed Black Cockatoo in Melbourne in 2006.
Today marks exactly two years to the Games’ opening ceremony, with the $320 million construction program on track and on budget, according to the Queensland government.
Luisa Dalli (lead image) is a senior strategist at Havas Media Group. In this guest post, Dalli says Australia didn’t merely elect the Albanese government but it also shone a bright light on where we are and what we want as a nation… It’s been two months since Australia’s federal election, yet the underling feeling […]
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]
Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]
Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]
PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]
Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]
In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.
Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]
Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]
The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]