Since Neale Daniher was diagnosed with Motor Neurone Disease in 2013, he has always been the voice of FightMND. But as the disease gradually takes his voice away, now more than ever the charity needs people to step up and lead his fight.
The new campaign, created by Clemenger BBDO Melbourne, launched with a content piece where ambassadors deliver Neale’s speech for him, in his own inspiring words, calling all Australians to join the fight.
“As MND takes away Neale’s ability to the be the voice of this fight, it’s time to come together, play on and lead this fight, with actions, not words,” said FightMND CEO Dr. Fiona McIntosh.
“The work from Clemenger BBDO serves as an emotive call-to-arms for all Australians. When you buy a beanie, you’re helping give hope to people with MND – hope that one day, there will be effective treatments or a cure for this devastating disease.”
In addition to the long-form content, a range of assets were created including an outdoor campaign and digital assets, leveraging ambassadors, including:
- Max Gawn
- Taylor Adams
- Hamish McLachlan
- Dilruk Jayasinha
- Geva Mentor
- Abby Holmes
- Kevin Sheedy
“Neale Daniher’s story and incredible efforts in the face of extraordinary adversity should be a source of inspiration to us all,” said Clemenger BBDO Melbourne Group CEO Jim Gall.
“It is a huge honour to be able to support Neale and the FightMND organisation as it continues its incredibly important work in the fight against a horrible disease.”
The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]
According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]
Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie. In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with […]
Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers […]
Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its Future of Data Analytics Report 2022 – Asia Pacific Edition, which highlights data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true […]