Cinema Spot Spearheads New Brand Campaign For Ormiston College

Cinema Spot Spearheads New Brand Campaign For Ormiston College
B&T Magazine
Edited by B&T Magazine
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A new brand campaign by Engine Group for Ormiston College has launched and is spearheaded by a two-minute cinema spot.

The integrated campaign includes cinema, outdoor, transit, digital and social and the spots were shot over a three-month period with director Israel Rivera.

The brief was to position Ormiston College as the first choice in the Redlands region; a school that gives students every opportunity to succeed in life.

Engine Group adopted an emotionally-charged, story-based approach that champions Ormiston College’s commitment to igniting the passion within. The ‘Spark something wonderful’ brand campaign tracks the educational journey of various students from Prep to graduation – as they blossom into young adults ready to fly the nest into the big, wide world.

Engine managing director Tim Weger said: “Our client challenged us to break the mould of traditional school communication and to develop a brand positioning and associated campaign that avoided the motherhood statements and cliches that abound in this category. We believe we’ve delivered work that will genuinely move people.”

From a tiny spark may burst a mighty flame.

Credits for the campaign are as follows:

Creative agency: Engine Group

Creative directors: Kory McAvoy & Mark Smith

Strategist/general manager: Kym Vercoe

Producer/senior account director: Sarah Deery

Senior account executive: Mila King

Director: Israel Rivera

Cinematography and photography: Israel Rivera

1st AC: Francis Thompson

AC: Julian Rivera

AC: Nick Bentley

Post production: Chop Shop Post

Offline editor: Julia Baner

Colourist: Justin McDonald

Sound: Justin Harrison

Online editor: Glenn Cone

Post producer: Lucy Markovich

Composer: Mark McDuff

Stills production: Derek Leong

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