Cinema Spot Spearheads New Brand Campaign For Ormiston College

Cinema Spot Spearheads New Brand Campaign For Ormiston College
B&T Magazine
Edited by B&T Magazine

A new brand campaign by Engine Group for Ormiston College has launched and is spearheaded by a two-minute cinema spot.

The integrated campaign includes cinema, outdoor, transit, digital and social and the spots were shot over a three-month period with director Israel Rivera.

The brief was to position Ormiston College as the first choice in the Redlands region; a school that gives students every opportunity to succeed in life.

Engine Group adopted an emotionally-charged, story-based approach that champions Ormiston College’s commitment to igniting the passion within. The ‘Spark something wonderful’ brand campaign tracks the educational journey of various students from Prep to graduation – as they blossom into young adults ready to fly the nest into the big, wide world.

Engine managing director Tim Weger said: “Our client challenged us to break the mould of traditional school communication and to develop a brand positioning and associated campaign that avoided the motherhood statements and cliches that abound in this category. We believe we’ve delivered work that will genuinely move people.”

From a tiny spark may burst a mighty flame.

Credits for the campaign are as follows:

Creative agency: Engine Group

Creative directors: Kory McAvoy & Mark Smith

Strategist/general manager: Kym Vercoe

Producer/senior account director: Sarah Deery

Senior account executive: Mila King

Director: Israel Rivera

Cinematography and photography: Israel Rivera

1st AC: Francis Thompson

AC: Julian Rivera

AC: Nick Bentley

Post production: Chop Shop Post

Offline editor: Julia Baner

Colourist: Justin McDonald

Sound: Justin Harrison

Online editor: Glenn Cone

Post producer: Lucy Markovich

Composer: Mark McDuff

Stills production: Derek Leong

Please login with linkedin to comment

Engine Group

Latest News

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.