A new brand campaign by Engine Group for Ormiston College has launched and is spearheaded by a two-minute cinema spot.
The integrated campaign includes cinema, outdoor, transit, digital and social and the spots were shot over a three-month period with director Israel Rivera.
The brief was to position Ormiston College as the first choice in the Redlands region; a school that gives students every opportunity to succeed in life.
Engine Group adopted an emotionally-charged, story-based approach that champions Ormiston College’s commitment to igniting the passion within. The ‘Spark something wonderful’ brand campaign tracks the educational journey of various students from Prep to graduation – as they blossom into young adults ready to fly the nest into the big, wide world.
Engine managing director Tim Weger said: “Our client challenged us to break the mould of traditional school communication and to develop a brand positioning and associated campaign that avoided the motherhood statements and cliches that abound in this category. We believe we’ve delivered work that will genuinely move people.”
From a tiny spark may burst a mighty flame.
Credits for the campaign are as follows:
Creative agency: Engine Group
Creative directors: Kory McAvoy & Mark Smith
Strategist/general manager: Kym Vercoe
Producer/senior account director: Sarah Deery
Senior account executive: Mila King
Director: Israel Rivera
Cinematography and photography: Israel Rivera
1st AC: Francis Thompson
AC: Julian Rivera
AC: Nick Bentley
Post production: Chop Shop Post
Offline editor: Julia Baner
Colourist: Justin McDonald
Sound: Justin Harrison
Online editor: Glenn Cone
Post producer: Lucy Markovich
Composer: Mark McDuff
Stills production: Derek Leong
