Australian travellers have been encouraged to experience New Zealand. ChristchurchNZ launched ‘Discover Different’, a new tourism marketing campaign that showcased the magic of the Central South Island.
Running through to mid-April, the campaign showcases the regions, places and stories that make this part of New Zealand unique. It aimed to increase visitation from Australia across the autumn shoulder season.
ChristchurchNZ worked alongside Destination Kaikōura, Visit Hurunui, Venture Timaru, Mackenzie Tourism, and Development West Coast after a successful application for a second round of funding via the Regional Tourism Boost Fund.
The economic development agency received $1M in funding to drive more visitation out of Australia in partnership with the Central South Island regions.
ChristchurchNZ general manager of visitor economy Anne Newman said the campaign shows the strength of regional collaboration.
“The Central South Island is home to incredible experiences, and we are thrilled for the opportunity to promote Christchurch alongside these diverse regions. This campaign brings together a special offering for our Australian neighbours, shining a light on the collective strengths of the Central South Island,”
“Discover Different provides a great platform to highlight the hidden gems of these regions. It’s a fantastic partnership for all of us to bring further visitors to our shores over autumn.” she added.
Designed by local agency Not Another, the campaign included partnerships with Webjet, Mindshare, Flight Centre, Tripadvisor, Viator and Sunrise.
