Chemist Warehouse is bringing four days of immersive fan moments to the action this AFL Gather Round, in Adelaide.
As a long-standing AFL partner, Chemist Warehouse is going all in for its fourth Gather Round, transforming the Elder Park Fan Zone with its performance house – an interactive hub designed to keep fans moving, cheering and celebrating the game.
In collaboration with leading partner brands Colgate, Cetaphil, Deep Heat and Gello Beans, the performance house will deliver a program of experiences, blending footy skills, challenges and giveaways across the festival.
Cetaphil Coaches Corner A is a fast-paced match-up challenge where fans go head-to-head in a skills game and walk away with a Cetaphil Face Moisturiser or Facewash sample.
Colgate Winner’s Circle A is a photo moment designed for the ultimate footy victory pose, with each guest receiving a mini Colgate Toothpaste.
Deep Heat Arena A is a goal-kicking challenge where fans aim to score through moving posts, earning themselves a Deep Heat foam finger.
Gello Beans Happy Hour will offer free Gello Beans packets from 1–2pm each day.
This year, Chemist Warehouse has created the CW VIP Deck at the Adelaide Oval, offering fans premium viewing, full game access and hospitality.
South Australian community umpires will be invited to join the CW VIP Deck as special guests, recognising their commitment and the role they play in the sport.
Mario Tascone deputy CEO of retail at Chemist Warehouse said: “Gather Round is one of the most exciting moments on the AFL calendar, and for us it’s all about creating an experience that brings fans closer to the action,”
“We’re proud to be all in on this major event and create memorable, fan-first experiences across the weekend.”
