CGI Babies Are Back With Evian’s Latest Ad

CGI Babies Are Back With Evian’s Latest Ad

The Evian CGI Babies are back in a fun new surfing spot from the “Live Young” campaign. The ‘Baby Bay’ TVC, set to a cover of the Beach Boys hit Kokomo, shows a surfer who bumps his head and ends up surrounded by baby surfers who serve up Evian at a beach bar shack.

“Through the Baby Bay campaign we wish to encourage consumers to embrace evian’s Live Young philosophy,” said Antoine Portmann, general manager, Danone Waters of America in a statement. “There is an active energy inside each one of us, and we need to ‘water’ it every day. This is what we call the evian effect — drinking pure water from the source keeps you living young in mind and spirit.”

The campaign also includes a VR mobile app for iOS or Android which allows users to put themselves in a baby wetsuit and throw themselves into a wave.

Evian’s past baby ads include ‘Baby & Me’ which went viral with 123 million YouTube views back in 2013:

Its ‘Roller Babies’ ad in 2009 was also a huge hit with 82 million views:

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