CGI Babies Are Back With Evian’s Latest Ad

CGI Babies Are Back With Evian’s Latest Ad
SHARE
THIS



The Evian CGI Babies are back in a fun new surfing spot from the “Live Young” campaign. The ‘Baby Bay’ TVC, set to a cover of the Beach Boys hit Kokomo, shows a surfer who bumps his head and ends up surrounded by baby surfers who serve up Evian at a beach bar shack.

“Through the Baby Bay campaign we wish to encourage consumers to embrace evian’s Live Young philosophy,” said Antoine Portmann, general manager, Danone Waters of America in a statement. “There is an active energy inside each one of us, and we need to ‘water’ it every day. This is what we call the evian effect — drinking pure water from the source keeps you living young in mind and spirit.”

The campaign also includes a VR mobile app for iOS or Android which allows users to put themselves in a baby wetsuit and throw themselves into a wave.

Evian’s past baby ads include ‘Baby & Me’ which went viral with 123 million YouTube views back in 2013:

Its ‘Roller Babies’ ad in 2009 was also a huge hit with 82 million views:

CREDITS
Client: Evian
Client Management: Véronique Penchienati, Céline Barral, Dorothée Sénard
Media Responsible: Benoit Radenne
Agency: BETC
Agency Management: Marielle Durandet, Gaelle Gicqueau, Charlotte Bals, Fanny Buisseret
Creative Directors: Rémi Babinet
Art Director: Agnès Cavard
AD Assistant: Félix Falzon
Copywriter: Valérie Chidlovsky
Traffic: Alexandra Chini, Elise Herfort
Media Strategy Director: Martine Picard (BETC)
TV Producer: Fabrice Brovelli
Assistant TV Producer: Marine Monbeig
Production Compagny: WANDA Paris
Director: James Rouse
Visual Effects: Mikros Images
Music: BETC POP
Music Director: Christophe Caurret
Sound Production: Green United Music
Song & Artists: Kokomo, Lilly Wood and The Prick
First Broadcast: 20th april 2016
Media Agency: GroupM
Media Plan: Digital, TV, Cinema
(France, Belgium, Switzerland, United Kingdom, Russia, USA, Canada, Israel, Hong-Kong, Singapore, China, Émirates, New Caledonia):
Available Formats: 90”, 60”, 30”

Please login with linkedin to comment

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine