Case Study: Whybin\TBWA Shows Agencies How To Increase Collaboration, Protect Content & Reduce Costs

Case Study: Whybin\TBWA Shows Agencies How To Increase Collaboration, Protect Content & Reduce Costs

Creative agency Whybin\TBWA has introduced Quantum’s StorNext to streamline its content sharing, keep content protected and available to all team members and significantly reduce administrative overheads.

You can check out the full Whybin\TBWA case study here.

Jaymz Hingert, regional IT manager at Whybin\TBWA said of the improvements:”With growing demand for digital media production outpacing our existing storage systems, we needed a solution that could ensure data protection while saving staff time

“Of the solutions we evaluated, only StorNext was capable of addressing our data protection and productivity requirements; every other solution would have demanded a great deal of manual intervention. And we discovered Quantum had a StorNext solution designed for smaller offices.”

Pushing the Limits of Direct-Attached and RAID Storage

Prior to deploying the Quantum platform, video editors at Whybin\TBWA worked on servers with direct-attached disk storage, a model that ultimately compromised both workflow efficiency and the security of valuable content. To bring content from existing assets into current work, staff had to find the disk, mount it, locate the right files and then find enough space to restore the appropriate content back onto the local disk where they were building the new project. In addition to bogging down editing processes, this model complicated collaboration because editors could only share files by moving RAID arrays between servers or using flash drives, whether transferring the files across the office or between offices in different cities.

Whybin\TBWA’s rapidly increasing workload — and corresponding increase in the volume of high-resolution files requiring storage — put further pressure on storage. Teams worked on RAID arrays until they were full and then stored them on-site with rarely enough time for a real backup. Preservation of this growing store of client content was a significant concern because moving data off-site for disaster recovery (DR) protection simply wasn’t possible.

Automating Content Protection and Streamlining Collaborative Workflow

By supporting a fully automated end-to-end workflow, the Quantum solution has made it easy for Whybin\TBWA’s to improve collaboration among editors, protect content and leverage direct access to archived data to speed reuse of existing assets.

Within the agency’s new workflow, StorNext Storage Manager automatically creates a tape copy of any file saved on Xcellis shared storage. Stored in the StorNext AEL archive, this tape copy serves as a backup while work is in progress. When a project is complete, StorNext then removes the content from shared storage, while the tape copy remains accessible from that storage as an active archive, minimising the disk space required on the shared storage. The IT team also has established a policy so that whenever StorNext makes a copy to the tape archive, it creates and sends a copy to Q-Cloud. As a result, TBWA Australia can use the tape for normal recovery and archive access while maintaining DR protection.

“Q-Cloud provides automated, indefinite DR protection,” added Hingert. “If the building burns down tomorrow, we’ve got a copy of everything — current projects and old material — safely on Q-Cloud.

“Collaboration across Whybin\TBWA is also much easier and more efficient because editors are able to see everything, no matter where it’s stored, through the same file system. LAN connections facilitate transmission of files between offices for faster, simpler sharing of content across the agency.

“StorNext has helped our creative team to realise an immense gain in productivity and we all sleep much better knowing that all our data is safe, both on tape and in the cloud,” Hingert added.

Please login with linkedin to comment

DAB+ einsights Quantum

Latest News

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
  • Advertising

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

The MINT Partners Expand Client Line-Up For 2021
  • Marketing

The MINT Partners Expand Client Line-Up For 2021

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]

The Women Who Shaped Technology In 2020
  • Technology

The Women Who Shaped Technology In 2020

Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.

by B&T Magazine

B&T Magazine
Samantha Armytage To Leave Sunrise
  • Media

Samantha Armytage To Leave Sunrise

To her credit, NO ONE in Australia has had their weight & their ovaries profiled by media quite like Samantha Armytage.