Second hand car buying platform Cars24 has appointed Swan Studio to lead its organic social content strategy and content production in Australia, following a competitive pitch. The Sydney agency will run Cars24’s organic channels across Instagram, TikTok and Facebook, with the engagement commencing November 2026.
The appointment marks the next stage of growth for Cars24 in Australia, where it has operated since 2021 and grown into an established online retailer with hubs in Sydney, Melbourne and Brisbane. With a series of brand campaigns on the way, Cars24 is building out its local agency roster and doubling down on fair value and upfront transparency, with every car inspected before sale and backed by an industry-first 30-day return policy.
Swan Studio’s remit covers always-on organic content, channel strategy and community-led storytelling, with the agency set to explore an episodic content series for the brand.
“Cars24 is a brand with real momentum in Australia, and organic social is where that story gets told every day. The team came to the pitch with a clear ambition for their channels, and we’re excited to bring a creative, social-first approach to how the brand shows up online,” said Josh Israeli, co-founder of Swan Studio.
“Social is often where people first get to know Cars24, long before they need a car. With new brand campaigns on the way, we wanted a partner who could carry that story every day, well beyond the campaigns themselves. Swan Studio stood out for their social-first thinking and the ideas they brought to the table. Our ambition is to be the place Australians start when they need a car, and that kind of trust is built by showing up consistently, with content people actually want to watch,” said Ishaan Kaintura, Brand Communications, Cars24.
The win adds Cars24 to a Swan Studio client roster that includes EatClub, HelloFresh, Compare Club and Channel 9, and continues a strong run for the agency, which has doubled in size year on year since launching three years ago.
Swan Studio took home the emerging agency of the year at last year’s B&T Awards. Find out who wins the category in 2026 by buying your tickets now.
