Independent distillery Archie Rose Distilling Co. has awarded Cosmo5 Group to lead its awareness media strategy, planning and buying across Australia and support its expansion into the US market.
The remit encompasses brand-building activity across key channels, with Ryvalmedia, part of Cosmo5 Group, working closely alongside Archie Rose’s in-house performance marketing team to deliver an integrated full-funnel approach.
Archie Rose Distilling Co. was founded in Sydney in 2014 by Will Edwards with Chris Hemsworth announced as co-owner in 2026. It’s known for its focus on locally sourced Australian ingredients, grain-to-glass production and a globally renowned approach to innovative spirits production, including Australian whisky, gin and vodka. The brand has built a strong reputation around innovation, provenance and modern Australian design, with its original Rosebery distillery also serving as a bar, cellar door, and spirits experience destination.
On Wednesday 21 October Archie Rose officially launched an update to its three core whiskies, created with co-owner Chris Hemsworth, along with a global ad campaign, written and co-directed by Hemsworth, who also stars in the film alongside his brother Luke Hemsworth.
To deliver best-in-class media services, the Archie Rose account will be managed by Ryvalmedia, part of Cosmo5 Group. This partnership will harness Ryvalmedia’s expertise ensuring a tailored and effective approach to Archie Rose’s media strategy in Australia and the US.
Ryvalmedia Sydney general manager Bianca Falloon said: “We’re incredibly excited to partner with Archie Rose, a brand renowned for its quality, innovation and craftsmanship. Their super premium and premium whisky range is already phenomenal; our role now is to grow the Australian Whisky category in the US and make Archie Rose the first brand Americans reach for”.
According to Victoria Tulloch, head of marketing for Archie Rose: “We’ve got a massive job to do launching Australian whisky as a category in the U.S. and around the world, aided by our new ad campaign created together with Archie Rose co-owner Chris Hemsworth. We’re delighted to be partnering with Cosmo5 and Ryvalmedia, and their global teams to build a dynamic media plan that accelerates Archie Rose brand awareness with new global audiences and converts them to the uncompromising quality of Australian-grown and made whiskies.”
