Family-owned electrical retailer Bing Lee has consolidated its media under one roof, appointing Sandbox Media as its sole media partner following a review process.
The new assignment brings all digital services, including search, social and SEO, into Sandbox’s remit. Sandbox has also retained Bing Lee’s above the line media channels, giving the retailer a single agency across its full media mix.
“Sandbox Media has been an integral part of the Bing Lee business for many years. After a thorough review of all our agency partnerships, and against the backdrop of current market challenges, consolidating our media under one agency was the right decision for us. The Sandbox team understands the needs of our business and the importance of being there for our consumers at every touchpoint,” said Bing Lee head of brand and marketing Anita Savoldi.
“After 20-plus years alongside Bing Lee, we’re absolutely thrilled to be trusted with the entire media budget. With every channel under one roof, we can plan the whole picture as one, move faster and make every dollar work harder. Thank you to the Bing Lee team for their continued trust,” said Sandbox Media business directors Kate Copland and Mish Hickey.
“Our team have worked with Bing Lee for over 20 years, so this one means a lot to us. They’re an iconic Australian family business with an incredible legacy, and we’ve always had a huge amount of respect for the brand and the people behind it. We’re really proud to be taking the partnership into its next chapter,” said Sandbox Media managing director Paul Brennan.
