CarExpert has announced the appointment of Jo-Anne Hendricks as director of marketing.
Hendricks brings more than 20 years of marketing leadership experience, most recently as head of marketing at Discovery Bank in South Africa, where she played a pivotal role in scaling the digital bank to over one million clients in just three years.
At CarExpert, she will lead brand growth and customer connection strategies, strengthening the company’s position as the independent and trusted place for Australians to buy a new car and save money.
“We are thrilled to welcome Jo-Anne to the CarExpert leadership team,” said Damon Rielly, CEO of CarExpert. “CarExpert is rapidly establishing itself as Australia’s go-to destination for new car buyers, and Jo-Anne’s proven ability to build purpose-driven brands and deliver measurable growth will accelerate our journey.”
Hendricks spent two decades at Discovery South Africa, where she led marketing across health, insurance, and banking. At Discovery Bank, she oversaw a marketing team that transformed a start-up into one of South Africa’s most trusted financial services brands, recognised as number one for emotional connection, and client experience for three consecutive years.
Now based in Brisbane with her family, Hendricks said the opportunity to join CarExpert aligns with both her professional expertise and personal values.
“Joining CarExpert feels like a natural step for me; the mission of helping Australians buy smarter really resonates,” Hendricks said. “I’m excited to bring my experience to the table, strengthen the brand, and help unlock the next stage of growth. Doing this with a team that is innovating at pace and already shaping the market makes it even more exciting.”
