Global network of independent marketing, communication, and design agencies, Capel Group has expanded its global agency network, welcoming the teams from Open Communication Group, Saliō Sonic Strategy, and One Fine Day. This milestone marks a natural evolution for Capel Group as it establishes its first physical footprints in continental Europe and Africa, with new operational hubs in Copenhagen and Cape Town.
By expanding its geographic reach and range of capabilities, the network unlocks the collective advantage of independent agencies, offering clients worldwide a single, centrally accessed entry point to world-class talent. This growth equips Capel Group to better serve brands across external and internal audiences.
Introducing New Agencies and Talent Joining Capel Group
Open Communication Group joins the global agency network to anchor a core capability in internal communication and employee engagement. Led by Kristina Palitzsch Malther, Peter Braasch and Bo Bregnholt, the team helps organisations make sense of change. It bridges the gap between brand and organisation, turning strategic intent into clear communication and real behavioural change.
With a strong foundation in strategy, creativity and digital, Open supports organisations in building clarity, engagement and lasting change across markets and cultures.
Saliō Sonic Strategy is spearheaded by industry pioneers Ralph van Dijk and Ramesh Sathiah (previously founders of Resonance Sonic Branding). As global experts who helped pioneer the concept of sonic branding, they bring an entirely new sensory dimension to Capel Group. Their expertise enables brands to craft distinct, unified audio identities across digital, retail, and broadcast touchpoints.
One Fine Day (OFD), led by Kevin Gill, is a specialist consultancy creating immersive retail and brand experiences for global sports and sports fashion brands. Gill and his team design experience-led commercial environments for category leaders and multi-brand retailers to drive customer engagement and growth.
“Today marks a significant evolution in our ability to deliver highly integrated, multi-disciplinary solutions on a truly global stage,” said Jonathan Cummings, executive chairman of Capel
Group.
“The addition of specialised expertise in sonic identity, sports retail, and employee engagement further differentiates us as an agency network with limitless imagination and a genuinely holistic offering. We are proving that the entrepreneurial brilliance of independent agencies and the powerhouse scale of a global network can coexist to deliver unprecedented value.”
