As brands around the world continue to speak out against racism, Australian tech business Canva has formulated its own response.
The graphic design joined thousands of brands around the world in sharing a black tile on its official Instagram page as part of the #BlackoutTuesday movement earlier this week, which asked social media users around the world to pause and reflect.
In addition to sharing the image, Canva also outlined some affirmative action it had put in place.
“We stand in solidarity against racism and injustice,” the post said.
“Discrimination of any kind goes against the values we hold dear and we need to do everything in our power to end it.
“We are reviewing and updating our media library to increase the diversity of images and representation of the black community.”
Canva offers users access to a stock photo library and has been making a significant push in the space since acquiring stock library sites Pexels and Pixabay last year.
View this post on Instagram
We stand in solidarity against racism and injustice. Discrimination of any kind goes against the values we hold dear and we need to do everything in our power to end it. We believe our world is a far better place when everyone has the chance to meet their full potential. This is our commitment to you: • We are curating a collection of free templates, stock photography and illustrations to encourage support, share information, and inspire change. Access the Black Lives Matter templates by clicking on the link in our bio. • We are reviewing and updating our media library to increase the diversity of images and representation of the black community. • We are calling upon all designers and creators to help us with this mission – if you would like to work with us to create more diverse and inclusive content on Canva please send us a DM. • We are extending our Canva for Nonprofits program to organizations fighting against racism and discrimination of any kind. Black lives matter. #blackouttuesday
“Right from the start, Canva’s mission is to empower everyone to design, so from the very beginning, we built Canva to be global from day one,”Canva Marketplace photo creative director Elle Hughes told B&T.
“In order to create authentic designs, it’s incredibly important for our design community to be able to discover and have access to a diverse and representative media library, not only in terms of ethnicity, but in terms of being truly representative of the world’s population (age, body type, ability, gender etc.); this mission has underpinned all of our in-house production efforts across photos, illustrations, and other elements, to ensure that underrepresented groups receive equal visibility.”
It has also extended the Canva for Nonprofits program to organisations fighting against racism and discrimination.
“Our aim is to outline clear expectations for our Canva community to abide by when using our platform, and we reserve the legal right to stop them from using our services if they don’t comply,” Perkins said.
“It’s a small step for us, but putting our values in our Terms seems like a good start towards creating a brighter future.
“We’d love to see other companies do the same – so decisions don’t feel piecemeal, but in line with shaping a world we can all be proud to live in.”
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]