Canva To Review And Update Media Library In Response To Racial Injustice

Canva To Review And Update Media Library In Response To Racial Injustice
SHARE
THIS



As brands around the world continue to speak out against racism, Australian tech business Canva has formulated its own response.

The graphic design joined thousands of brands around the world in sharing a black tile on its official Instagram page as part of the #BlackoutTuesday movement earlier this week, which asked social media users around the world to pause and reflect.

In addition to sharing the image, Canva also outlined some affirmative action it had put in place.

“We stand in solidarity against racism and injustice⁣,” the post said.

“Discrimination of any kind goes against the values we hold dear and we need to do everything in our power to end it. ⁣

“We are reviewing and updating our media library to increase the diversity of images and representation of the black community.⁣⁣”

Canva offers users access to a stock photo library and has been making a significant push in the space since acquiring stock library sites Pexels and Pixabay last year.

View this post on Instagram

We stand in solidarity against racism and injustice. Discrimination of any kind goes against the values we hold dear and we need to do everything in our power to end it. We believe our world is a far better place when everyone has the chance to meet their full potential. This is our commitment to you: • ⁣We are curating a collection of free templates, stock photography and illustrations to encourage support, share information, and inspire change.⁣⁣ Access the Black Lives Matter templates by clicking on the link in our bio. • We are reviewing and updating our media library to increase the diversity of images and representation of the black community.⁣ • We are calling upon all designers and creators to help us with this mission – if you would like to work with us to create more diverse and inclusive content on Canva please send us a DM. • We are extending our Canva for Nonprofits program to organizations fighting against racism and discrimination of any kind. Black lives matter. ⁣⁣#blackouttuesday

A post shared by Canva (@canva) on

“Right from the start, Canva’s mission is to empower everyone to design, so from the very beginning, we built Canva to be global from day one,”Canva Marketplace photo creative director Elle Hughes told B&T.

“In order to create authentic designs, it’s incredibly important for our design community to be able to discover and have access to a diverse and representative media library, not only in terms of ethnicity, but in terms of being truly representative of the world’s population (age, body type, ability, gender etc.); this mission has underpinned all of our in-house production efforts across photos, illustrations, and other elements, to ensure that underrepresented groups receive equal visibility.”

As well as reviewing its media library, the company will also be curating a collection of free templates and illustrations to help “inspire change” and will be working with designers to put more diverse and inclusive content on Canva.

It has also extended the Canva for Nonprofits program to organisations fighting against racism and discrimination.

Canva co-founder and CEO Melanie Perkins [feature image] has also called on businesses to add an anti-discrimination clause into their terms of use, something Canva added a couple of years ago.

“Our aim is to outline clear expectations for our Canva community to abide by when using our platform, and we reserve the legal right to stop them from using our services if they don’t comply,” Perkins said.

“It’s a small step for us, but putting our values in our Terms seems like a good start towards creating a brighter future.

“We’d love to see other companies do the same – so decisions don’t feel piecemeal, but in line with shaping a world we can all be proud to live in.”

 

 

Please login with linkedin to comment

canva stock images

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]