Canva To Review And Update Media Library In Response To Racial Injustice

Canva To Review And Update Media Library In Response To Racial Injustice

As brands around the world continue to speak out against racism, Australian tech business Canva has formulated its own response.

The graphic design joined thousands of brands around the world in sharing a black tile on its official Instagram page as part of the #BlackoutTuesday movement earlier this week, which asked social media users around the world to pause and reflect.

In addition to sharing the image, Canva also outlined some affirmative action it had put in place.

“We stand in solidarity against racism and injustice⁣,” the post said.

“Discrimination of any kind goes against the values we hold dear and we need to do everything in our power to end it. ⁣

“We are reviewing and updating our media library to increase the diversity of images and representation of the black community.⁣⁣”

Canva offers users access to a stock photo library and has been making a significant push in the space since acquiring stock library sites Pexels and Pixabay last year.

View this post on Instagram

We stand in solidarity against racism and injustice. Discrimination of any kind goes against the values we hold dear and we need to do everything in our power to end it. We believe our world is a far better place when everyone has the chance to meet their full potential. This is our commitment to you: • ⁣We are curating a collection of free templates, stock photography and illustrations to encourage support, share information, and inspire change.⁣⁣ Access the Black Lives Matter templates by clicking on the link in our bio. • We are reviewing and updating our media library to increase the diversity of images and representation of the black community.⁣ • We are calling upon all designers and creators to help us with this mission – if you would like to work with us to create more diverse and inclusive content on Canva please send us a DM. • We are extending our Canva for Nonprofits program to organizations fighting against racism and discrimination of any kind. Black lives matter. ⁣⁣#blackouttuesday

A post shared by Canva (@canva) on

“Right from the start, Canva’s mission is to empower everyone to design, so from the very beginning, we built Canva to be global from day one,”Canva Marketplace photo creative director Elle Hughes told B&T.

“In order to create authentic designs, it’s incredibly important for our design community to be able to discover and have access to a diverse and representative media library, not only in terms of ethnicity, but in terms of being truly representative of the world’s population (age, body type, ability, gender etc.); this mission has underpinned all of our in-house production efforts across photos, illustrations, and other elements, to ensure that underrepresented groups receive equal visibility.”

As well as reviewing its media library, the company will also be curating a collection of free templates and illustrations to help “inspire change” and will be working with designers to put more diverse and inclusive content on Canva.

It has also extended the Canva for Nonprofits program to organisations fighting against racism and discrimination.

Canva co-founder and CEO Melanie Perkins [feature image] has also called on businesses to add an anti-discrimination clause into their terms of use, something Canva added a couple of years ago.

“Our aim is to outline clear expectations for our Canva community to abide by when using our platform, and we reserve the legal right to stop them from using our services if they don’t comply,” Perkins said.

“It’s a small step for us, but putting our values in our Terms seems like a good start towards creating a brighter future.

“We’d love to see other companies do the same – so decisions don’t feel piecemeal, but in line with shaping a world we can all be proud to live in.”

 

 




Please login with linkedin to comment

canva stock images

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]