Sydney independent media agency Campaignifi has promoted Jethro Do Paco as director of client services, as the agency scales its client stable and prepares to move into a new Sydney CBD office.
Do Paco, formerly an account man of both Octagon and Cartology, will take responsibility for Campaignifi’s growing roster of clients, with a particular focus on the financial services and corporate and political campaign verticals. That is what drew him in, he confessed to B&T.
“Campaignifi is one of the most exciting independents in the market right now, and the calibre of work across financial services and political campaigns is what drew me in. I’m looking forward to
building on that momentum with the team as we head into a big year,” he said.
Do Paco has been helping out at the agency on a part-time basis of late, but has since been promoted to full-time. His promotion frees up founder and CEO Patrick Blacker, who will be able to shift his focus to business development and overall operations as the agency gears up for its biggest year to date.
“As we prepare to migrate across the Spit Bridge (and the Harbour Bridge) into our new space in the Sydney CBD, now felt like the right time for a shift in our internal operations. Since joining us six months ago, Jethro has made a noticeable impact, and I couldn’t be happier to have him on the team as we gear up for a record FY26/27. Handing him the client services reins lets me concentrate on growth and the agency’s next phase,” said Blacker.
The agency recently helped It’sSimple.com.au launch a national advocacy campaign, ‘#StopTheAmbitionTax’, in response to the Federal Government’s proposed changes to Capital Gains Tax. The campaign put everyday Australians at the centre of the debate: the small business owners, side hustlers and young investors the brokerage says stand to feel the changes most. Campaignifi was in charge of both the media and creative duties.
