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Reading: Colenso BBDO Promotes Emily Joe & Simone Louis To Creative Directors
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B&T > Agencies > Appointments > Colenso BBDO Promotes Emily Joe & Simone Louis To Creative Directors
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Colenso BBDO Promotes Emily Joe & Simone Louis To Creative Directors

Staff Writers
Published on: 16th June 2026 at 12:13 PM
Edited by Staff Writers
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Emily Joe and Simone Louis have been promoted to creative directors at Colenso BBDO.

The pair previously worked together at TBWA\Auckland before moving to The Monkeys Aotearoa, joined Colenso three-and-a-half years ago.

“We’re excited to take on this new challenge together as Creative Directors at Colenso. We’ve always loved solving different kinds of problems, and the chance to help shape the direction of these distinctive brands is something we’re really looking forward to,” said Joe and Louis.

With Cannes Lions, Clio, one Clio Health, LIA’s and numerous local accolades among their wins, the pair is also behind Whiskas “Meowzer” campaign and recent brand work including Spark’s “It’s Better with Spark” platform and AMI’s brand refresh.

“It felt like a major coup bringing Emily and Simone back to College Hill. Their promotions are well deserved. They’re not only hungry and insightful creatives, but also natural leaders—their remarkable talent comes without ego,” said Colenso chief creative Simon Vicars.

“Emily and Simone are amazing. This promotion is recognition of their incredible talent and relentless pursuit of creativity to solve our clients biggest problems,” Colenso chief executive Angela Watson.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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