Campaign: David Jones Celebrates Christmas With Tina Arena

Campaign: David Jones Celebrates Christmas With Tina Arena
SHARE
THIS



David Jones has launched its 2014 Christmas Campaign titled “The Things We Do for Love”.

The department store has collaborated with Tina Arena to re-record the famous 10cc song ‘The Things We Do For Love’ to be released in line with the new campaign’s short film and TVC on November 5.

The song is the anchor of the David Jones Christmas campaign, communicating the message that everything we do at Christmas is love in action. To reflect this, Tina Arena’s song will be available to download on iTunes with proceeds donated to the National Breast Cancer Foundation (NBCF).

The campaign was created in collaboration with Whybin\TBWA. In a move away from merchandise driven campaigns, this creative is designed to capture the spirit of Christmas. The 120 second film directed by J H Beetge tells the story of a young boy at Christmas time who becomes concerned that Santa will not be able to visit his family home as they do not have a chimney. It is a familiar story of a child’s excitement and expectations and the things that parents will do for love and to keep the magic of Christmas alive.

In line with the launch of Christmas, David Jones’ Elizabeth Street flagship Christmas windows also came to life on Tuesday 4th November. The iconic Christmas windows feature traditional puppetry displays which, this season, tell the story of a Reindeer, the lead character from the David Jones Christmas book, ‘Reindeer’s Christmas Surprise’. The Reindeer’s Christmas story comes to life within the David Jones Christmas Windows with the exceptionally crafted puppets and animated scenes showcased over six windows.

Being such a longstanding tradition, each year the level and detail of work remains at the highest standard. The window displays have been in construction for approximately six months, with in excess of 5000 manhours being spent on the creation and installation of the windows.

David Jones CEO Iain Nairn said, “David Jones has a 176 year heritage as the home of Christmas in Australia. “The Things We Do For Love” campaign successfully brings to life both the old and the new at David Jones, with a message that rings true for all of our customers at Christmas.

“We are delighted that Tina Arena was able to record our Christmas song and for the opportunity to contribute further funds to the National Breast Cancer Foundation.

“We are inspired to help our customers achieve the most extraordinary Christmas – our buying team has worked tirelessly to deliver the world’s finest gifts from fashion and beauty, to home, food and entertainment,” Iain Nairn concluded.

Paul Bradbury CEO Whybin\TBWA said, “Family is at the heart of leading an extraordinary life. This campaign reminds us all what Christmas is really all about.”

David Jones is very focussed on making Christmas easy for our customers, with these in-store and online
service offerings:

  • An end-to-end Christmas portal at davidjones.com.au/christmas with gifting solutions, a summary of all of our Christmas instore experiences from meeting Santa to pantomimes, gift cards, delivery solutions and more
  • Gift Gurus instore to help you find perfect, thoughtful gifts
  • Free delivery to your home for orders online over $50, plus the ability this year for all American Express Membership Rewards customers to shop online at DJs with points – the first of its kind in Australia
  • An exclusive program of events, instore experiences and value-adds for our valued Card Members

David Jones “The Things We Do For Love” 2014 Christmas campaign also encompasses:

In Store Theatre

Christmas at David Jones officially launches on 4th November as the Christmas windows of the flagship Elizabeth Street store are unvieled and the TVC and Christmas song are released nationally on 5th November. David Jones stores Australia wide will then come to life with a range of in store theatre including; Santa photos, roaming Santa & Christmas fairies in all stores with a toy department, Christmas, concerts & pantomimes, Santa PAWtraits (NSW,VIC,WA,SA,QLD), place your face interactive panels, beautiful Christmas decorations and much more.

Christmas Portal

We have created a centralised location for everything you need to know about making an extraordinary Christmas this year with the help of David Jones.

David Jones Magic Santa Application

Download the free ‘David Jones Magic Santa App’ from the Apple iTunes Store or Google Play store app to reveal hidden 3D characters in Kid’s Christmas collateral. Visit any David Jones store and customers can use the app with an interactive photo wall to discover life-size characters, join the fun and capture a photo or video to share with friends and family.

David Jones Christmas Book

David Jones collaborated with Australian children’s author Ursula Dubosarsky and Australian illustrator Sue deGennaro on creating an original Christmas book titled ‘Reindeer’s Christmas Surprise’ which will be sold exclusively at David Jones. The story will be bought to life in this year’s Elizabeth Street store windows in a series of scenes hand crafted by puppeteer David Poulton and shown every day and night from Wednesday 5 November through to Thursday 25 December. ‘Reindeer’s Christmas Surprise’ illustrated book and limited edition reindeer soft toy, $19.95 available exclusively at David Jones.

Social Media Activation

The “Things We Do for Love” social media activation is all about giving our customers the chance to thank someone special for the little things they do for them. We have an amazing prize package valued at over $15,000 – with the chance to win something every day kicking off from December 1st.

Exclusive Content on David Jones YouTube Channel

Behind the scenes footage and interviews with the talented Tina Arena and the team behind the creation of the TVC will be available to view at youtube.com.au/davidjonesstore

Please login with linkedin to comment

Big W Clemenger BBDO Sydney Pepsi MAX PepsiCo Sorry

Latest News

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine