Cadbury Launches ‘Cadbury Joy Deliveries’ Christmas Campaign

Cadbury Launches ‘Cadbury Joy Deliveries’ Christmas Campaign
SHARE
THIS



Cadbury has officially kicked off its Christmas Campaign with the launch of a new TVC and is bringing the campaign to life with a multi-platform approach; via a series of experiences, supported by PR, content and social, delivering joy across Australia, with a new joy delivery every week for five weeks.

Cadbury will deliver joy each week, centered around its four iconic Christmas and Gifting products: Cadbury Advent Calendar, Cadbury Baubles, Cadbury Favourites and Cadbury Dairy Milk Giftbox.

The brand will cover a lot of ground around the country over the festive season with a giant Cadbury Deliveries truck planned to travel to each event and location. At the heart of each experience will lie a PR, content and social-led approach to announce and amplify each event; spreading joy to millions of Australian’s ahead of Christmas.

The campaign kicked off on the weekend with First Fleet Park playing host to the first Cadbury Joy Delivery: Christmas Countdown. At this event, an Advent takeover featuring four themed pop-up stations, transformed the park into a magical Christmas wonderland. Festive traditions we all know and love including snapping your family Christmas photo with Santa or sharing a moment with your loved one under the mistletoe, came to life; creating an unforgettable family experience.

Newcastle is the second stop, with the Cadbury Joy Deliveries transforming Civic Park into a Christmas tree wonderland to launch their newest Christmas product, Cadbury Baubles. Locals will be invited to decorate a forest of Christmas trees using the new Baubles range.

Amongst the forest, will be an enormous signature tree with a giant mirror strategically placed above the tree to create a unique illusion for attendees, that they are floating above the tree to hang a bauble on it.

Cronulla is up next with a beach get-together brought to you by Cadbury Favourites, celebrating the fact that sand is the snow of Christmas in Australia. More than 15 tonnes of sand will be delivered to Cronulla Park to transform the area into a spectacular Santa Sleigh sculpture, beach goers will have the chance to build their own sand monument and ice cream trucks on site to hand out free ice cream accompanied by your choice of your favourite Favourites on top.

Director Marketing Chocolate ANZ, Kjetil Undhjem said: “we are delighted for the first time ever to be supporting the Cadbury masterbrand with this unique multi-platform approach at Christmas. Cadbury is a brand that has a long history of bringing joy to Australian families’ lives and we’re proud to continue this at Christmas with our Cadbury Joy Deliveries, helping us achieve our ambition of making Cadbury synonymous with Christmas.”

The Cadbury Joy Deliveries campaign will end with a bang as Eurovision and X-Factor Winner, Dami Im and her Cadbury Christmas Choir surprise a select number of deserving CBD-based Melbournians and their colleagues by singing their favourite carols. To win a choir for your office, you can head to www.cadburyjoydeliveries.com.au.

CREDITS

Client: Mondelez International

Creative: Saatchi & Saatchi

Activations: Banter

PR: iD Collective

Media: Carat

Please login with linkedin to comment

30 days of Fashion and Beauty body+soul Cannes Lions Healthcare Fernwood Angels Skittles travel agents

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine