Burger King Offers Lifetime Of Whoppers For Any Woman Impregnated By A World Cup Player

Burger King Offers Lifetime Of Whoppers For Any Woman Impregnated By A World Cup Player

In one of the more bizarre (see: vile) fast-food promotions in a LONG time, Burger King in Russia has offered any woman who gets impregnated by a player at the current World Cup three-million roubles ($A64,000) and a lifetime supply of Whopper burgers.

The Facebook promotion promised to reward women who get “the best football genes” and “ensure the success of the Russian team for generations to come”.

The campaign went live on Tuesday and lasted a mere 24 hours after universal outrage forced it to be pulled.

Burger King bosses immediately apologised and said it had removed all materials relating to the promotion. However, it is still circulating among Russian social network users.

The company posted a Russian-language statement on local network VKontakte saying: “We offer apologies for the announcement we made. It was too offensive.

“We are thankful for the feedback and want to inform you that we have already removed all materials related to the application.”

Screen Shot 2018-06-21 at 9.07.40 am

Unfortunately, Burger King in Russia has a long and sorry history of misogynistic advertising. Just last year it made fun of a teenage rape victim in an online marketing campaign. The fast-food company used the likeness of Diana Shurygina, who was raped when she was 16, as part of a buy one get one free burger offer.

The current furore follows a Russian MP who urged Russian women to have sex with visiting football fans and have children during theWorld Cup  tournament.

Mikhail Degtyaryov’s comments were made after one of his female political colleagues advised Russian women to avoid having relationships with visiting international supporters.

Tamara Pletnyova warned them to think twice before entering into casual relationships with foreign tourists because of the possibility they could fall pregnant and be forced to bring up children alone. Remind B&T what year this is again?

Please login with linkedin to comment

Burger King FIFA World Cup

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]