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B&T > Advertising > Burger King Ad Gets Resurrected As Symbol Of Belgian Defiance
Advertising

Burger King Ad Gets Resurrected As Symbol Of Belgian Defiance

Staff Writers
Published on: 24th March 2016 at 11:00 AM
Staff Writers
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Following Tuesday’s horrific terrorist attacks in Belgium, locals have resurrected an old Burger King ad as a symbol of defiance and solidarity.

The ad – actually from 2008 – shows some fries assembled to send a rather provocative message. French Fries are famous in Belgium and considered its national dish and is likely why the image has resurfaced and being shared widely on social media.

Not that the original chip ad has anything to do with global terror. It actually started life in New Zealand eight years ago and was designed by creative firm Young and Rubicam, Mashable is reporting.

image

The original campaign was in response to a new tollway being built across the road from a local Burger King outlet and follows motorists’ fury at being slugged a new toll for a road they used to drive on for free. The ad promised a $2 discount on a Burger King meal – the same price as the toll.

In response to the repurposing of the ad in response to the terror attacks, the Kiwi agency told Mashable: “We are proud to be part of any efforts to end violence and bring about peace.”

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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