Full-service agency Hello has launched a new integrated Summer campaign for Brookvale Union. Brookvale Union unveiled its latest evolution of its Quality Nonsense brand platform with a Summer campaign encouraging Aussies to ‘Keep the Nonsense Flowing’. The campaign spotlights key summer portfolio priorities including Alcoholic Ginger Beer, Vodka Red Pub Soda and Vodka Pineapple Coconut.
The campaign launched with a hero film starring internet-famous ‘egg man’ Tommy Armour alongside comedian Lachy McIntyre, capturing all the frivolity and oddity of summer entertaining—pink speedos included.
“Sport and summer have always gone hand in hand. But you also need your hands to hold onto your Brookies. So this summer, Brookvale Union kept their famous brand of nonsense flowing by creating the world’s first hands-free tennis racquet. First stop: the backyard totem tennis arena. Second stop: the 2026 Australian Open,” said Hello executive creative director, Dan Fryer.
In addition to the master brand spots, the campaign includes behind-the-scenes content, talent cameos and an influencer spin-off series across TikTok and Meta.
Credits:
Client – Brookvale Union
Cameron Foster – Head of Marketing
Nathan Jolly – Brand Manager
Creative, Social, Earned & Activation – Hello
Sam Kelly – CEO & Partner
Daniel Fryer – Executive Creative Director
Sunny Manadavadi – Senior Account Director
Josh Manning – Head of Strategy
Allex Conley – Head of Publicity
Seamus McShane – Head of Studio
Niamh Thompson – Senior Account Manager (Social)
