Australian-founded Born Creators has appointed Fadi Saad as chief growth officer for the Middle East and North Africa (MENA), a strategic move that reinforces the Group’s expansion and growth ambitions across the region’s fast-evolving communications landscape.
With over three decades of leadership experience, Saad is a well-rounded industry leader who has built his career within global agency networks under WPP and Omnicom Holdings, driving transformation and growth for clients across Saudi Arabia and the wider MENA region. His expertise spans network management, strategy, business acceleration, reputation management, marketing, communications, and strategic business advisory, enabling both private and public sector institutions to elevate their performance, optimise their brand equity, and reach new milestones.
Throughout his career, Fadi has been recognised for his solution-driven approach, always putting clients’ brands and business performance at the forefront. His advisory and consulting acumen have supported ministries, authorities, corporates, and SMEs in achieving actionable, result-oriented growth grounded in insight, creativity, and business impact.
Commenting on the appointment, Rony Chiha, Born Creators’ CEO said, “Fadi brings a unique blend of strategic depth, market foresight, and a proven ability to accelerate growth. His leadership will be instrumental in strengthening Born Creators’ position as a partner of choice for organizations and brands seeking to drive meaningful and measurable transformation across MENA.
“I am glad that Fadi joined the group in such a strategic leadership position, as he will lead Born Creators’ regional growth strategy, oversee new market development, and drive strategic partnerships and innovation, aligning the Group’s capabilities with the ambitions of its diverse clients across MENA.”
Beyond his executive roles, Saad serves on several boards, contributing to advancing marketing excellence and strategic communication in the region.
He is also the creator of “Shocktherapy Marketing”, a proprietary methodology registered with the U.S. State Department of Copyrights, which blends behavioural insight and creative disruption to reenergise brands and businesses facing stagnation or decline.
