Digital performance agency Blank Theory has secured the paid social media account for sports retailer Intersport Australia following a competitive pitch.
The appointment comes as Intersport Australia looks to strengthen its digital presence and drive growth across its national store network, with immediate focus on the upcoming Black Friday sales period.
“This partnership represents a significant opportunity to combine Blank Theory’s performance marketing expertise with Intersport’s position as a trusted sporting goods retailer,” said Sam Roshan, managing director at Blank Theory.
“Our data-driven approach will help Intersport connect meaningfully with both serious athletes and casual sports enthusiasts. We’re particularly excited to leverage our retail expertise during the crucial Black Friday period,” said digital strategist Marcus George, Blank Theory.
“Our team’s deep understanding of the Australian sporting goods market and proven track record in retail performance marketing makes this an exciting collaboration”.
The scope includes paid social media strategy and execution across multiple platforms, with campaigns designed to drive foot traffic to Intersport’s nationwide store network, increase online sales through targeted digital campaigns, build brand awareness in key Australian markets and support Intersport’s position as a premium sporting goods provider.
The appointment adds to Blank Theory’s portfolio of retail and sporting clients.
