BIG W last night launched its new season home campaign No Home Like Yours.
The campaign includes an upbeat TVC showcasing how Australians can refresh their homes with the latest winter range of on-trend homewares of the highest quality, for less.
According to BIG W GM of marketing Kristen Linders, the company has been sourcing and creating homewares from the best brands and suppliers for over 40 years and is regularly adding new products to its home range each season.
“As a key destination for home, this latest curation focuses on colour tones to complement many on-trend household interiors,” she said.
“This season it’s all about paring back colours and creating a more decadent feel with softer, and more diverse textures.”
“Think faux fur and faux velvet to plush blankets and linen in the latest colours and tones – all at affordable price points starting from just $5,” Linders added
The brand TVC, created by M&C Saatchi Group, highlights that each and every homes a unique space for making memories with family and friends, and there really is no home like your own.
It forms part of a wider integrated marketing campaign spanning digital, radio, digital out of home, catalogue, SEM, PR and social media.
General Manager, Marketing – Kristen Linders
Head of Brand & Universe Marketing – Carly Bowra
Marketing Manager – Melanie McPherson
PR Manager – Michelle Bartolo
Creative Agency: M&C Saatchi
Executive Creative Director – Cam Blackley
Creative Directors – Brendan Donnelly & Guy Futcher
Senior Creative Team – Leandro Pereira & Paul Lo Russo
Group Head – Kura Tyerman-Mikhail
Senior Account Director – Ylenia Marinos
Project director – James Steer
TV producer – Lill Schroeder
Senior Strategist – Laura Kinzett
Planner – Isabelle Zacharia
Jennifer Edwards – Account Manager
Media Agency: Carat
Client Lead – Scott McCaffery
Client DIrector – Katie Stuart
Strategy Director – Jess Potter
Strategy Manager – Sam Parrott
PR Agency: PPR
Director of Marketing and Communications – Annike Morgan
Account Director – Jessica Dunn
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