Big W Debuts ‘No Home Like Yours’ Via M&C Saatchi

Big W Debuts ‘No Home Like Yours’ Via M&C Saatchi

BIG W last night launched its new season home campaign No Home Like Yours.

The campaign includes an upbeat TVC showcasing how Australians can refresh their homes with the latest winter range of on-trend homewares of the highest quality, for less.

According to BIG W GM of marketing Kristen Linders, the company has been sourcing and creating homewares from the best brands and suppliers for over 40 years and is regularly adding new products to its home range each season.

“As a key destination for home, this latest curation focuses on colour tones to complement many on-trend household interiors,” she said.

“This season it’s all about paring back colours and creating a more decadent feel with softer, and more diverse textures.”

“Think faux fur and faux velvet to plush blankets and linen in the latest colours and tones – all at affordable price points starting from just $5,” Linders added

The brand TVC, created by M&C Saatchi Group, highlights that each and every homes a unique space for making memories with family and friends, and there really is no home like your own.

It forms part of a wider integrated marketing campaign spanning digital, radio, digital out of home, catalogue, SEM, PR and social media.

 

Credits:

BIGW

General Manager, Marketing – Kristen Linders

Head of Brand & Universe Marketing – Carly Bowra

Marketing Manager – Melanie McPherson

PR Manager – Michelle Bartolo

Creative Agency: M&C Saatchi

Executive Creative Director – Cam Blackley

Creative Directors – Brendan Donnelly & Guy Futcher

Senior Creative Team – Leandro Pereira & Paul Lo Russo

Group Head – Kura Tyerman-Mikhail

Senior Account Director – Ylenia Marinos

Project director – James Steer

TV producer – Lill Schroeder

Senior Strategist – Laura Kinzett

Planner – Isabelle Zacharia

Jennifer Edwards – Account Manager

Media Agency: Carat

Client Lead – Scott McCaffery

Client DIrector – Katie Stuart

Strategy Director – Jess Potter

Strategy Manager – Sam Parrott

PR Agency: PPR

Director of Marketing and Communications – Annike Morgan

Account Director – Jessica Dunn




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