BBC & Skype To Launch First-Ever Doctor Who Bot

BBC & Skype To Launch First-Ever Doctor Who Bot
SHARE
THIS



BBC Worldwide and Skype have today announced the launch of the first-ever Doctor Who Bot.

The Doctor will open the TARDIS doors and invite players to help him save the universe in an exciting interactive digital experience titled The Saviour of Time.

In a world first, users get the opportunity to be the Doctor’s companion as the bot immerses them in a specially-written six-part Doctor Who adventure.

Players will experience the Doctor communicating with them directly and setting them challenges that can only be solved by the best companions.

Launching across multiple territories today, the bot includes challenges, logic puzzles and quizzes revolving around the search for a mysterious artefact known as the Key To Time.

Scattered throughout time and space, users must locate all six segments of the key and restore it in order to save the universe.

Following the launch today, a new chapter will be released every Sunday shortly after episodes of Doctor Who series 10 air on BBC One, ABC (Australia), BBC America (USA), Space (Canada), and in other key international markets.

Jaclyn Lee-Joe, chief marketing officer at BBC Worldwide, said: “It’s hugely exciting to be launching a Doctor Who Bot on Skype, which gives us the opportunity to deliver a new form of digital storytelling with our cutting-edge brand.

“Through this new innovation, we get to experience first-hand how bots can help deliver digital first content and immerse audiences, old and new, in the Doctor Who universe like never before.”

Steven Abrahams, group product manager of studios and strategic partnerships at Skype, said: “Our goal is for everyone in the world to experience the best Skype has to offer, and the Doctor Who bot with BBC Worldwide brings a range of new features and functionality. We’re excited to see the bot bring users and fans one step closer to meeting the iconic Doctor.”

The bot will feature exclusive voice-over of 12th Doctor Peter Capaldi, and is creatively developed by writing talent Joe Lidster (The Sarah Jane Adventures, Torchwood).

To add the Doctor Who Bot manually, users need to search for ‘Doctor Who Bot’ in the Skype Bot Directory, read the bot’s profile and terms, and then click ‘Add to Contacts’.  To see new updates as they begin to roll out, users need to be on the latest Skype app for Windows, Mac, iOS, Android, or web.

Please login with linkedin to comment

Doctor Who Bot einsights Exetel Fifty Shades of Grey vertical response Whitepapers

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.