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Reading: BBC & Skype To Launch First-Ever Doctor Who Bot
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B&T > Media > BBC & Skype To Launch First-Ever Doctor Who Bot
MediaTechnology

BBC & Skype To Launch First-Ever Doctor Who Bot

Laura Dumbrell
Published on: 4th May 2017 at 11:03 AM
Laura Dumbrell
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3 Min Read

BBC Worldwide and Skype have today announced the launch of the first-ever Doctor Who Bot.

The Doctor will open the TARDIS doors and invite players to help him save the universe in an exciting interactive digital experience titled The Saviour of Time.

In a world first, users get the opportunity to be the Doctor’s companion as the bot immerses them in a specially-written six-part Doctor Who adventure.

Players will experience the Doctor communicating with them directly and setting them challenges that can only be solved by the best companions.

Launching across multiple territories today, the bot includes challenges, logic puzzles and quizzes revolving around the search for a mysterious artefact known as the Key To Time.

Scattered throughout time and space, users must locate all six segments of the key and restore it in order to save the universe.

Following the launch today, a new chapter will be released every Sunday shortly after episodes of Doctor Who series 10 air on BBC One, ABC (Australia), BBC America (USA), Space (Canada), and in other key international markets.

Jaclyn Lee-Joe, chief marketing officer at BBC Worldwide, said: “It’s hugely exciting to be launching a Doctor Who Bot on Skype, which gives us the opportunity to deliver a new form of digital storytelling with our cutting-edge brand.

“Through this new innovation, we get to experience first-hand how bots can help deliver digital first content and immerse audiences, old and new, in the Doctor Who universe like never before.”

Steven Abrahams, group product manager of studios and strategic partnerships at Skype, said: “Our goal is for everyone in the world to experience the best Skype has to offer, and the Doctor Who bot with BBC Worldwide brings a range of new features and functionality. We’re excited to see the bot bring users and fans one step closer to meeting the iconic Doctor.”

The bot will feature exclusive voice-over of 12th Doctor Peter Capaldi, and is creatively developed by writing talent Joe Lidster (The Sarah Jane Adventures, Torchwood).

To add the Doctor Who Bot manually, users need to search for ‘Doctor Who Bot’ in the Skype Bot Directory, read the bot’s profile and terms, and then click ‘Add to Contacts’.  To see new updates as they begin to roll out, users need to be on the latest Skype app for Windows, Mac, iOS, Android, or web.

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TAGGED: einsights, Exetel, Fifty Shades of Grey, vertical response, Whitepapers
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By Laura Dumbrell
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BBC Worldwide is the main commercial arm of public service broadcaster, the BBC, and I am responsible for all our Communications in the Australia and New Zealand region. This includes overseeing publicity for our content on partner platforms, as well as our own portfolio of channels - BBC First, UKTV, BBC Knowledge, BBC World News and CBeebies. I lead trade and consumer comms across our ancilliary businesses: DVDs, consumer products, entertainment formats and live events, as well as the commercial activity for the BBC’s world renowned bbc.com news site. I am responsible for all corporate comms, raising the profile of executives and the company and managing important stakeholders, locally and globally. The company has been on a growth trajectory over the last three years and I have enjoyed being part of the Executive Leadership Team setting the strategy and driving the business in this region, as well as leading my talented Comms team to produce thoughtful, creative and impactful campaigns, both externally and internally. I am able to bring my wide-ranging experience across all elements of content publicity to the role and ensure that the team has a vital role at the heart of the company, partnering with all business functions to ensure that all their audience needs are met through earned media campaigns. The elements of my role which I particularly enjoy are: setting direction and bringing the team on an exciting journey with me; achieving incredible media coverage and seeing it have an impact for the business; finding creative new ways to overcome problems; developing my team so that they are the best in the industry; and helping to create a happy and high performing culture at the company through engaging internal comms.

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