Laura Dumbrell

BBC Worldwide is the main commercial arm of public service broadcaster, the BBC, and I am responsible for all our Communications in the Australia and New Zealand region. This includes overseeing publicity for our content on partner platforms, as well as our own portfolio of channels - BBC First, UKTV, BBC Knowledge, BBC World News and CBeebies. I lead trade and consumer comms across our ancilliary businesses: DVDs, consumer products, entertainment formats and live events, as well as the commercial activity for the BBC’s world renowned bbc.com news site. I am responsible for all corporate comms, raising the profile of executives and the company and managing important stakeholders, locally and globally.The company has been on a growth trajectory over the last three years and I have enjoyed being part of the Executive Leadership Team setting the strategy and driving the business in this region, as well as leading my talented Comms team to produce thoughtful, creative and impactful campaigns, both externally and internally. I am able to bring my wide-ranging experience across all elements of content publicity to the role and ensure that the team has a vital role at the heart of the company, partnering with all business functions to ensure that all their audience needs are met through earned media campaigns.The elements of my role which I particularly enjoy are: setting direction and bringing the team on an exciting journey with me; achieving incredible media coverage and seeing it have an impact for the business; finding creative new ways to overcome problems; developing my team so that they are the best in the industry; and helping to create a happy and high performing culture at the company through engaging internal comms.