Jamie Chambers has been promoted to regional sales director for BBC Advertising in Australia and New Zealand (ANZ), further strengthening the local advertising sales team.
He will be responsible for advertising sales for BBC Advertising’s digital assets – bbc.com and BBCGoodFood.com – as well as international deals for global channel BBC World News. He will oversee the generation of new business, development of major accounts and expansion of existing business through the management of the in-house sales team based in Sydney and Melbourne, plus sales reps in New Zealand and Australia, across a number of digital platforms and custom solution opportunities.
Working alongside Katrina Norton-Knight, head of advertising solutions, they will develop bespoke cross-media advertising and sponsorship opportunities for the ANZ market across all BBC Worldwide digital and STV platforms.
Over the years, Chambers has gained broad advertising experience across a portfolio which includes newspapers, magazines, digital, TV and event sponsorships.
He began his career in Manchester in the UK in 2005, working for two of the largest UK publishers, Guardian Media Group and then Trinity Mirror, rising to Senior Account Manager.
In 2011, Chambers moved to Sydney and joined BBC Worldwide, focusing on digital advertising. Rising through the ranks of account management to become sales manager NSW, QLD and ACT in 2014, Chambers has led BBC Advertising’s move into content solutions, events and programmatic sales.
In his new role, he will lead the ANZ team based in Sydney and Melbourne and will continue to report to Alistair McEwan, who was recently promoted to SVP commercial development, Asia and ANZ.
Chambers said: “I’m very proud to now lead BBC Advertising across ANZ at an exciting time in our business’ evolution, as content, data and programmatic become central pillars in our offering. The BBC is famous for producing world class content and I’m passionate about helping brands take advantage of the opportunities available by partnering with one of the world’s most respected media companies to produce memorable and successful campaigns.”
McEwan said: “Jamie’s leadership and strategic skills as Regional Director will further strengthen the BBC Advertising sales team in ANZ. Jamie has been instrumental in the success of BBC Advertising in Australia in recent years, he thoroughly deserves this promotion, I’m delighted for him and for our business.”